Re: [WISPA] Selling to businesses
While this might not work for businesses... Mesa had some luck with sticky type door to door flyers that looked like the stickers UPS leaves when you're not home for a package. I wasn't with the company when they were used... but I heard the take rates were surprisingly well. Daniel White 3-dB Networks http://www.3dbnetworks.com >-Original Message- >From: wireless-boun...@wispa.org [mailto:wireless-boun...@wispa.org] On >Behalf Of Bret Clark >Sent: Monday, October 05, 2009 11:42 AM >To: WISPA General List >Subject: Re: [WISPA] Selling to businesses > >Direct mail works, but generally 3 mailings usually need to occur before >the person you are sending too starts to notice it. We find the old 4x6 >postcard works well, not expensive and many people see it since it's not >in an envelope. Put an eye catching graphic on one side and then and >some bullet points on the other side. > >We tried radio, but didn't have much luck...most people seem to drive to >work listening to ipods or XM. Newspaper ads didn't really work well >either...who reads newspapers anymore, although we did find some mild >success with online ads through our local newspapers. > > >On Mon, 2009-10-05 at 13:04 -0400, Jerry Richardson wrote: > >> Other than cold calling (this has been the most successful for us) and >referrals, what other methods are you using to sell to businesses? >> >> If you are using a direct mail piece that has had some success, I'd be >interested in what it looks like. We have not had much success there. >> >> We are adding voice which should make a huge difference. >> >> Just looking to stimulate sales :-) >> >> >> [cid:image001.jpg@01CA45A3.36814DF0] >> Broadband for Business >> Public and Private WiFi >> http://www.aircloud.com >> >> Jerry Richardson >> VP Operations >> 925-260-4119 x2 >> P Please consider the environment before printing this email >> >> >> -- >-- >> WISPA Wants You! Join today! >> http://signup.wispa.org/ >> -- >-- >> >> WISPA Wireless List: wireless@wispa.org >> >> Subscribe/Unsubscribe: >> http://lists.wispa.org/mailman/listinfo/wireless >> >> Archives: http://lists.wispa.org/pipermail/wireless/ > > > > >WISPA Wants You! Join today! >http://signup.wispa.org/ > > > >WISPA Wireless List: wireless@wispa.org > >Subscribe/Unsubscribe: >http://lists.wispa.org/mailman/listinfo/wireless > >Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Selling to businesses
Chamber, Rotary, BNI, and other local business events. Businesses can be tough because most go with who they know. -RickG On Mon, Oct 5, 2009 at 1:04 PM, Jerry Richardson wrote: > Other than cold calling (this has been the most successful for us) and > referrals, what other methods are you using to sell to businesses? > > If you are using a direct mail piece that has had some success, I'd be > interested in what it looks like. We have not had much success there. > > We are adding voice which should make a huge difference. > > Just looking to stimulate sales :-) > > > [cid:image001.jpg@01CA45A3.36814DF0] > Broadband for Business > Public and Private WiFi > http://www.aircloud.com > > Jerry Richardson > VP Operations > 925-260-4119 x2 > P Please consider the environment before printing this email > > > > > > WISPA Wants You! Join today! > http://signup.wispa.org/ > > > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ > WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Selling to businesses
Radio has returned absolutely zero to us so I stopped feeding that one. Mail, we never tried. For the regular service, we actually put flyers on windshields at the local "wal-marts", yeah I know, I hate those things on my windshield but it works. We hit them up on Sundays, 11:30am and then around 1-1:30 and 3:30 or so. Busy times there, flyers really simple, few words and a price. However, for businesses, the best thing that works for us is being a member of the local chamber of commerce, going to the monthly get together to network and putting a flyer in the chamber newsletter. Networking in more ways than one. We got in good with 2 insurance salesmen. They're big talkers, they practically forced some people to sign up with us. Very pushy people, those insurance guys Bob- -Original Message- From: wireless-boun...@wispa.org [mailto:wireless-boun...@wispa.org] On Behalf Of Bret Clark Sent: Monday, October 05, 2009 1:42 PM To: WISPA General List Subject: Re: [WISPA] Selling to businesses Direct mail works, but generally 3 mailings usually need to occur before the person you are sending too starts to notice it. We find the old 4x6 postcard works well, not expensive and many people see it since it's not in an envelope. Put an eye catching graphic on one side and then and some bullet points on the other side. We tried radio, but didn't have much luck...most people seem to drive to work listening to ipods or XM. Newspaper ads didn't really work well either...who reads newspapers anymore, although we did find some mild success with online ads through our local newspapers. On Mon, 2009-10-05 at 13:04 -0400, Jerry Richardson wrote: > Other than cold calling (this has been the most successful for us) and referrals, what other methods are you using to sell to businesses? > > If you are using a direct mail piece that has had some success, I'd be interested in what it looks like. We have not had much success there. > > We are adding voice which should make a huge difference. > > Just looking to stimulate sales :-) > > > [cid:image001.jpg@01CA45A3.36814DF0] > Broadband for Business > Public and Private WiFi > http://www.aircloud.com > > Jerry Richardson > VP Operations > 925-260-4119 x2 > P Please consider the environment before printing this email > > > > WISPA Wants You! Join today! > http://signup.wispa.org/ > > > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Selling to businesses
Title: Thank You, It might also help to direct mail only to the addresses that fall within your network footprint. I can do that with GIS tools. Thank You, Brian Webster Bret Clark wrote: Direct mail works, but generally 3 mailings usually need to occur before the person you are sending too starts to notice it. We find the old 4x6 postcard works well, not expensive and many people see it since it's not in an envelope. Put an eye catching graphic on one side and then and some bullet points on the other side. We tried radio, but didn't have much luck...most people seem to drive to work listening to ipods or XM. Newspaper ads didn't really work well either...who reads newspapers anymore, although we did find some mild success with online ads through our local newspapers. On Mon, 2009-10-05 at 13:04 -0400, Jerry Richardson wrote: Other than cold calling (this has been the most successful for us) and referrals, what other methods are you using to sell to businesses? If you are using a direct mail piece that has had some success, I'd be interested in what it looks like. We have not had much success there. We are adding voice which should make a huge difference. Just looking to stimulate sales :-) [cid:image001.jpg@01CA45A3.36814DF0] Broadband for Business Public and Private WiFi http://www.aircloud.com Jerry Richardson VP Operations 925-260-4119 x2 P Please consider the environment before printing this email WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Selling to businesses
Yard signs have been the most effective for us. Other than when the local newspaper ran a front page story about us that included a 1/2 page color picture of our red and white tower. That generated 50 calls the first day. Bret Clark wrote: > Direct mail works, but generally 3 mailings usually need to occur before > the person you are sending too starts to notice it. We find the old 4x6 > postcard works well, not expensive and many people see it since it's not > in an envelope. Put an eye catching graphic on one side and then and > some bullet points on the other side. > > We tried radio, but didn't have much luck...most people seem to drive to > work listening to ipods or XM. Newspaper ads didn't really work well > either...who reads newspapers anymore, although we did find some mild > success with online ads through our local newspapers. > > > On Mon, 2009-10-05 at 13:04 -0400, Jerry Richardson wrote: > > >> Other than cold calling (this has been the most successful for us) and >> referrals, what other methods are you using to sell to businesses? >> >> If you are using a direct mail piece that has had some success, I'd be >> interested in what it looks like. We have not had much success there. >> >> We are adding voice which should make a huge difference. >> >> Just looking to stimulate sales :-) >> >> >> [cid:image001.jpg@01CA45A3.36814DF0] >> Broadband for Business >> Public and Private WiFi >> http://www.aircloud.com >> >> Jerry Richardson >> VP Operations >> 925-260-4119 x2 >> P Please consider the environment before printing this email >> >> >> >> WISPA Wants You! Join today! >> http://signup.wispa.org/ >> >> >> WISPA Wireless List: wireless@wispa.org >> >> Subscribe/Unsubscribe: >> http://lists.wispa.org/mailman/listinfo/wireless >> >> Archives: http://lists.wispa.org/pipermail/wireless/ >> > > > > WISPA Wants You! Join today! > http://signup.wispa.org/ > > > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ > > > -- Scott Reed Sr. Systems Engineer GAB Midwest 1-800-363-1544 x4000 Cell: 260-273-7239 WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Selling to businesses
#1 morning and afternoon drive in Portland, Maine is NPR (or Maine Public Broadcasting). AM and FM radio is full of drivel and pretty annoying, especially loud in your face commercials which get me changing the station. --Curtis Bret Clark wrote: > Direct mail works, but generally 3 mailings usually need to occur before > the person you are sending too starts to notice it. We find the old 4x6 > postcard works well, not expensive and many people see it since it's not > in an envelope. Put an eye catching graphic on one side and then and > some bullet points on the other side. > > We tried radio, but didn't have much luck...most people seem to drive to > work listening to ipods or XM. Newspaper ads didn't really work well > either...who reads newspapers anymore, although we did find some mild > success with online ads through our local newspapers. > > > On Mon, 2009-10-05 at 13:04 -0400, Jerry Richardson wrote: > > >> Other than cold calling (this has been the most successful for us) and >> referrals, what other methods are you using to sell to businesses? >> >> If you are using a direct mail piece that has had some success, I'd be >> interested in what it looks like. We have not had much success there. >> >> We are adding voice which should make a huge difference. >> >> Just looking to stimulate sales :-) >> >> >> [cid:image001.jpg@01CA45A3.36814DF0] >> Broadband for Business >> Public and Private WiFi >> http://www.aircloud.com >> >> Jerry Richardson >> VP Operations >> 925-260-4119 x2 >> P Please consider the environment before printing this email >> >> >> >> WISPA Wants You! Join today! >> http://signup.wispa.org/ >> >> >> WISPA Wireless List: wireless@wispa.org >> >> Subscribe/Unsubscribe: >> http://lists.wispa.org/mailman/listinfo/wireless >> >> Archives: http://lists.wispa.org/pipermail/wireless/ >> > > > > WISPA Wants You! Join today! > http://signup.wispa.org/ > > > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ > WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Selling to businesses
Direct mail works, but generally 3 mailings usually need to occur before the person you are sending too starts to notice it. We find the old 4x6 postcard works well, not expensive and many people see it since it's not in an envelope. Put an eye catching graphic on one side and then and some bullet points on the other side. We tried radio, but didn't have much luck...most people seem to drive to work listening to ipods or XM. Newspaper ads didn't really work well either...who reads newspapers anymore, although we did find some mild success with online ads through our local newspapers. On Mon, 2009-10-05 at 13:04 -0400, Jerry Richardson wrote: > Other than cold calling (this has been the most successful for us) and > referrals, what other methods are you using to sell to businesses? > > If you are using a direct mail piece that has had some success, I'd be > interested in what it looks like. We have not had much success there. > > We are adding voice which should make a huge difference. > > Just looking to stimulate sales :-) > > > [cid:image001.jpg@01CA45A3.36814DF0] > Broadband for Business > Public and Private WiFi > http://www.aircloud.com > > Jerry Richardson > VP Operations > 925-260-4119 x2 > P Please consider the environment before printing this email > > > > WISPA Wants You! Join today! > http://signup.wispa.org/ > > > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Selling to businesses
Many WISPs I know have had good success advertising on local AM radio... Patrick Leary Aperto Networks 813.426.4230 mobile -Original Message- From: wireless-boun...@wispa.org [mailto:wireless-boun...@wispa.org] On Behalf Of Jerry Richardson Sent: Monday, October 05, 2009 10:04 AM To: Motorola Canopy User Group; WISPA General List Subject: [WISPA] Selling to businesses Other than cold calling (this has been the most successful for us) and referrals, what other methods are you using to sell to businesses? If you are using a direct mail piece that has had some success, I'd be interested in what it looks like. We have not had much success there. We are adding voice which should make a huge difference. Just looking to stimulate sales :-) [cid:image001.jpg@01CA45A3.36814DF0] Broadband for Business Public and Private WiFi http://www.aircloud.com Jerry Richardson VP Operations 925-260-4119 x2 P Please consider the environment before printing this email WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
