Re: [WSG] SEO vs. Accessibility

2009-05-27 Thread Karl Lurman
Just as a side note, instead of doing a -px, try using -999em...
In most cases, you can probably even get away with -99em. This has two
advantages:

1) Its a few less characters in your CSS
2) If the user increases their font size, there is a chance that the
thing you are hiding might start to re-appear from the negative
indent. Highly unlikely, because it would have to be bigger than
px... However, if you are using em values, increasing the font
size should actually move the text further out to the left.

In terms of how this technique might affect SEO or accessibility, it
has a chance of affecting both. I would take a big guess and say that
search engine spiders may look at the amount of content you are moving
offscreen - if it considers there to be a lot, it may start to get
suspicious. In terms of accessibility, more often than not, image
replacement for any text is generally a bad idea IMHO - but that said,
I think you are safe to use this technique with a high likelihood that
a screen reader will 'read out' the hidden content.

Karl

On Wed, May 27, 2009 at 2:07 PM, Hargreaves, Michael
michael.hargrea...@originenergy.com.au wrote:

 If I have a css sprite that needs an alt text I'll position it behind
 the image. My main reason for doing this has nothing to do with SEO
 though.
 With images off there is no context to what would've been rendered if
 images were on.

 In my experience you really only need to use this (or the text indent
 method) for buttons and the like. Most other image elements used (like
 headers etc) can be specified in html and given an alt.

 I don't think text-indent will affect SEO at all though, it's a
 legitimate css property. If the spiders are smart enough to know it's
 there then they're smart enough to know if it's jammed with an unholy
 string containing keywords.



Michael Hargreaves


 -Original Message-
 From: li...@webstandardsgroup.org [mailto:li...@webstandardsgroup.org]
 On Behalf Of Chris Dimmock
 Sent: Wednesday, 27 May 2009 12:05 PM
 To: wsg@webstandardsgroup.org
 Subject: Re: [WSG] SEO vs. Accessibility


 We can flag text that appears to be hidden using CSS at Google. To date
 we have not algorithmically removed sites for doing that. We try hard to
 avoid throwing babies out with bathwater. MattCutts at Oct 21 2005 -
 02:09

 That was nearly 4 years ago - One of the issues is that sometimes,
 Google does use automated scaleable' processes for spam control (as is
 their stated aim) - and sometimes it just rains babies.

 My point? Any CSS 'hiding' method can be detected algorithmically. And
 while it might be for accessibility/ usability/ whatever - it could get
 you in trouble. Mostly it won't, if a human checks it, and there is a
 accessibility/ usability/ rather than spam intent.

 But algorithms on their own can't detect 'intent'..

 Chris
 http://www.cogentis.com.au/


 On Wed, May 27, 2009 at 10:25 AM, David Dixon da...@terrainferno.net
 wrote:

 The thing to remember is that while its doubtful google will spot it
 through an automatic spider, google do manually check pages (either
 randomly, or when the spider, or even a person, flag something up).
 Its that manual detection that will spot this kind of fraud, and will
 likely result in an immediate ban.

 regards,

 David Dixon

 e: da...@temperedvision.com
 w: www.temperedvision.com

 On 26/5/09 17:26, Spellacy, Michael wrote:

 Hello list! I have a quick question for any accessibility and SEO
 mavens out there. It was recently brought to my attention that a few
 elements I have placed on a site that have text indented px to the

 left for accessibility might be viewed as a form of cloaking by some
 search engines. Is my colleague correct in this assessment? If so, is
 there a middle ground that can be met to make search engines and
 visually impaired folks happy?

 Thanks in advance!

 Regards,
 Spell


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Re: [WSG] SEO vs. Accessibility

2009-05-27 Thread James Ellis
On Wed, 27 May 2009 12:04:48 pm Chris Dimmock wrote:
 We can flag text that appears to be hidden using CSS at Google. To
 date we have not algorithmically removed sites for doing that. We try
 hard to avoid throwing babies out with bathwater.
 MattCutts at Oct 21 2005 - 02:09

 That was nearly 4 years ago - One of the issues is that sometimes,
 Google does use automated scaleable' processes for spam control (as
 is their stated aim) - and sometimes it just rains babies.

 My point? Any CSS 'hiding' method can be detected algorithmically. And
 while it might be for accessibility/ usability/ whatever - it could
 get you in trouble. Mostly it won't, if a human checks it, and there
 is a accessibility/ usability/ rather than spam intent.

 But algorithms on their own can't detect 'intent'..

Exactly, there are some highly beneficial uses for hiding content, either off 
screen, with visbility hidden or with display none. A form spam honeypot field 
is one that comes to mind.

I'm sure Google just don't focus on this alone and they have a number of other 
methods for detecting tricks to detect keyword spam. SEO is  just another word 
for writing good balanced, content, having decent links in, links out and 
proper URL redirection methods.

Cheers
James


 Chris
 http://www.cogentis.com.au/



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RE: [WSG] SEO vs. Accessibility

2009-05-27 Thread Hargreaves, Michael
 
If I have a css sprite that needs an alt text I'll position it behind
the image. My main reason for doing this has nothing to do with SEO
though. 
With images off there is no context to what would've been rendered if
images were on.

In my experience you really only need to use this (or the text indent
method) for buttons and the like. Most other image elements used (like
headers etc) can be specified in html and given an alt.

I don't think text-indent will affect SEO at all though, it's a
legitimate css property. If the spiders are smart enough to know it's
there then they're smart enough to know if it's jammed with an unholy
string containing keywords.



Michael Hargreaves


-Original Message-
From: li...@webstandardsgroup.org [mailto:li...@webstandardsgroup.org]
On Behalf Of Chris Dimmock
Sent: Wednesday, 27 May 2009 12:05 PM
To: wsg@webstandardsgroup.org
Subject: Re: [WSG] SEO vs. Accessibility


We can flag text that appears to be hidden using CSS at Google. To date
we have not algorithmically removed sites for doing that. We try hard to
avoid throwing babies out with bathwater. MattCutts at Oct 21 2005 -
02:09

That was nearly 4 years ago - One of the issues is that sometimes,
Google does use automated scaleable' processes for spam control (as is
their stated aim) - and sometimes it just rains babies.

My point? Any CSS 'hiding' method can be detected algorithmically. And
while it might be for accessibility/ usability/ whatever - it could get
you in trouble. Mostly it won't, if a human checks it, and there is a
accessibility/ usability/ rather than spam intent.

But algorithms on their own can't detect 'intent'..

Chris
http://www.cogentis.com.au/


On Wed, May 27, 2009 at 10:25 AM, David Dixon da...@terrainferno.net
wrote:

 The thing to remember is that while its doubtful google will spot it 
 through an automatic spider, google do manually check pages (either 
 randomly, or when the spider, or even a person, flag something up). 
 Its that manual detection that will spot this kind of fraud, and will 
 likely result in an immediate ban.

 regards,

 David Dixon

 e: da...@temperedvision.com
 w: www.temperedvision.com

 On 26/5/09 17:26, Spellacy, Michael wrote:

 Hello list! I have a quick question for any accessibility and SEO 
 mavens out there. It was recently brought to my attention that a few 
 elements I have placed on a site that have text indented px to the

 left for accessibility might be viewed as a form of cloaking by some 
 search engines. Is my colleague correct in this assessment? If so, is 
 there a middle ground that can be met to make search engines and 
 visually impaired folks happy?

 Thanks in advance!

 Regards,
 Spell


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RE: [WSG] SEO vs. Accessibility

2009-05-27 Thread Hargreaves, Michael
 
If I have a css sprite that needs an alt text I'll position it behind
the image. My main reason for doing this has nothing to do with SEO
though. 
With images off there is no context to what would've been rendered if
images were on.

In my experience you really only need to use this (or the text indent
method) for buttons and the like. Most other image elements used (like
headers etc) can be specified in html and given an alt.

I don't think text-indent will affect SEO at all though, it's a
legitimate css property. If the spiders are smart enough to know it's
there then they're smart enough to know if it's jammed with an unholy
string containing keywords.



Michael Hargreaves


-Original Message-
From: li...@webstandardsgroup.org [mailto:li...@webstandardsgroup.org]
On Behalf Of Chris Dimmock
Sent: Wednesday, 27 May 2009 12:05 PM
To: wsg@webstandardsgroup.org
Subject: Re: [WSG] SEO vs. Accessibility


We can flag text that appears to be hidden using CSS at Google. To date
we have not algorithmically removed sites for doing that. We try hard to
avoid throwing babies out with bathwater. MattCutts at Oct 21 2005 -
02:09

That was nearly 4 years ago - One of the issues is that sometimes,
Google does use automated scaleable' processes for spam control (as is
their stated aim) - and sometimes it just rains babies.

My point? Any CSS 'hiding' method can be detected algorithmically. And
while it might be for accessibility/ usability/ whatever - it could get
you in trouble. Mostly it won't, if a human checks it, and there is a
accessibility/ usability/ rather than spam intent.

But algorithms on their own can't detect 'intent'..

Chris
http://www.cogentis.com.au/


On Wed, May 27, 2009 at 10:25 AM, David Dixon da...@terrainferno.net
wrote:

 The thing to remember is that while its doubtful google will spot it 
 through an automatic spider, google do manually check pages (either 
 randomly, or when the spider, or even a person, flag something up). 
 Its that manual detection that will spot this kind of fraud, and will 
 likely result in an immediate ban.

 regards,

 David Dixon

 e: da...@temperedvision.com
 w: www.temperedvision.com

 On 26/5/09 17:26, Spellacy, Michael wrote:

 Hello list! I have a quick question for any accessibility and SEO 
 mavens out there. It was recently brought to my attention that a few 
 elements I have placed on a site that have text indented px to the

 left for accessibility might be viewed as a form of cloaking by some 
 search engines. Is my colleague correct in this assessment? If so, is 
 there a middle ground that can be met to make search engines and 
 visually impaired folks happy?

 Thanks in advance!

 Regards,
 Spell


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RE: [WSG] SEO vs. Accessibility

2009-05-27 Thread Ted Drake
Try Thierry Koblentz's technique that fixes a lot of these issues.
http://tjkdesign.com/articles/tip.asp

Ted 

-Original Message-
From: li...@webstandardsgroup.org [mailto:li...@webstandardsgroup.org] On
Behalf Of Hargreaves, Michael
Sent: Wednesday, May 27, 2009 6:07 AM
To: wsg@webstandardsgroup.org
Subject: RE: [WSG] SEO vs. Accessibility

 
If I have a css sprite that needs an alt text I'll position it behind
the image. My main reason for doing this has nothing to do with SEO
though. 
With images off there is no context to what would've been rendered if
images were on.

In my experience you really only need to use this (or the text indent
method) for buttons and the like. Most other image elements used (like
headers etc) can be specified in html and given an alt.

I don't think text-indent will affect SEO at all though, it's a
legitimate css property. If the spiders are smart enough to know it's
there then they're smart enough to know if it's jammed with an unholy
string containing keywords.



Michael Hargreaves


-Original Message-
From: li...@webstandardsgroup.org [mailto:li...@webstandardsgroup.org]
On Behalf Of Chris Dimmock
Sent: Wednesday, 27 May 2009 12:05 PM
To: wsg@webstandardsgroup.org
Subject: Re: [WSG] SEO vs. Accessibility


We can flag text that appears to be hidden using CSS at Google. To date
we have not algorithmically removed sites for doing that. We try hard to
avoid throwing babies out with bathwater. MattCutts at Oct 21 2005 -
02:09

That was nearly 4 years ago - One of the issues is that sometimes,
Google does use automated scaleable' processes for spam control (as is
their stated aim) - and sometimes it just rains babies.

My point? Any CSS 'hiding' method can be detected algorithmically. And
while it might be for accessibility/ usability/ whatever - it could get
you in trouble. Mostly it won't, if a human checks it, and there is a
accessibility/ usability/ rather than spam intent.

But algorithms on their own can't detect 'intent'..

Chris
http://www.cogentis.com.au/


On Wed, May 27, 2009 at 10:25 AM, David Dixon da...@terrainferno.net
wrote:

 The thing to remember is that while its doubtful google will spot it 
 through an automatic spider, google do manually check pages (either 
 randomly, or when the spider, or even a person, flag something up). 
 Its that manual detection that will spot this kind of fraud, and will 
 likely result in an immediate ban.

 regards,

 David Dixon

 e: da...@temperedvision.com
 w: www.temperedvision.com

 On 26/5/09 17:26, Spellacy, Michael wrote:

 Hello list! I have a quick question for any accessibility and SEO 
 mavens out there. It was recently brought to my attention that a few 
 elements I have placed on a site that have text indented px to the

 left for accessibility might be viewed as a form of cloaking by some 
 search engines. Is my colleague correct in this assessment? If so, is 
 there a middle ground that can be met to make search engines and 
 visually impaired folks happy?

 Thanks in advance!

 Regards,
 Spell


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Re: [WSG] SEO vs. Accessibility

2009-05-26 Thread Tijmen Smit
I wouldn't worry about it. Search engines are smart enough to see the
difference between trying to influence your ranking by spamming keyword etc.
Or just have an item or 2 being placed of screen for accessibility reasons.

Tijmen

On Tue, May 26, 2009 at 6:26 PM, Spellacy, Michael michael.spell...@tmp.com
 wrote:

 Hello list! I have a quick question for any accessibility and SEO mavens
 out there. It was recently brought to my attention that a few elements I
 have placed on a site that have text indented px to the left for
 accessibility might be viewed as a form of cloaking by some search
 engines. Is my colleague correct in this assessment? If so, is there a
 middle ground that can be met to make search engines and visually
 impaired folks happy?

 Thanks in advance!

 Regards,
 Spell


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Re: [WSG] SEO vs. Accessibility

2009-05-26 Thread Lea de Groot


On 27/05/2009, at 2:26 AM, Spellacy, Michael wrote:


It was recently brought to my attention that a few elements I
have placed on a site that have text indented px to the left for
accessibility might be viewed as a form of cloaking by some search
engines. Is my colleague correct in this assessment? If so, is there a
middle ground that can be met to make search engines and visually
impaired folks happy?


Yes, it is an issue, and at times people will jump on it.
It really comes down to how much you've done, and what it looks like.
Its the sort of thing that will be picked up in a manual review, and  
they aren't that common.
I tend to use a class name like class=accessabilityonly for these  
fields, in the hopes of giving a reviewer at least a clue as to what I  
am doing, but it isn't a well defined field.
The litmus test is: if you took them out., would you be more worried  
about the search engines not seeing your text, or the accessability  
implications...


hope it helps :)

Lea
--
Lea de Groot
Elysian Systems
Brisbane, .au






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Re: [WSG] SEO vs. Accessibility

2009-05-26 Thread Gaspar
I think that if these texts are anchors for internal navigation or links
with relative URLs for pages on the site shouldn´t have no problems.
2009/5/26 Lea de Groot w...@elysiansystems.com


 On 27/05/2009, at 2:26 AM, Spellacy, Michael wrote:

  It was recently brought to my attention that a few elements I
 have placed on a site that have text indented px to the left for
 accessibility might be viewed as a form of cloaking by some search
 engines. Is my colleague correct in this assessment? If so, is there a
 middle ground that can be met to make search engines and visually
 impaired folks happy?


 Yes, it is an issue, and at times people will jump on it.
 It really comes down to how much you've done, and what it looks like.
 Its the sort of thing that will be picked up in a manual review, and they
 aren't that common.
 I tend to use a class name like class=accessabilityonly for these fields,
 in the hopes of giving a reviewer at least a clue as to what I am doing, but
 it isn't a well defined field.
 The litmus test is: if you took them out., would you be more worried about
 the search engines not seeing your text, or the accessability
 implications...

 hope it helps :)

 Lea
 --
 Lea de Groot
 Elysian Systems
 Brisbane, .au







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-- 
Make it simple for the people
--
http://www.artideias.com


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Re: [WSG] SEO vs. Accessibility

2009-05-26 Thread David Dixon
It will only be an issue if what you present to a user is different to 
what you present to a search engine. If what you're doing is using a 
text replacement technique using an image etc, then there are no 
problems with that. But if you are adding invisible headings or links 
etc (ie anything that should be allow for user interaction, but doesnt 
because its been move out of sight to enhance seo etc) then this will be 
a problem as it is, what is commonly referred to as, a black hat 
technique.


The thing to remember is that while its doubtful google will spot it 
through an automatic spider, google do manually check pages (either 
randomly, or when the spider, or even a person, flag something up). Its 
that manual detection that will spot this kind of fraud, and will likely 
result in an immediate ban.


regards,

David Dixon

e: da...@temperedvision.com
w: www.temperedvision.com

On 26/5/09 17:26, Spellacy, Michael wrote:

Hello list! I have a quick question for any accessibility and SEO mavens
out there. It was recently brought to my attention that a few elements I
have placed on a site that have text indented px to the left for
accessibility might be viewed as a form of cloaking by some search
engines. Is my colleague correct in this assessment? If so, is there a
middle ground that can be met to make search engines and visually
impaired folks happy?

Thanks in advance!

Regards,
Spell


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RE: [WSG] SEO vs. Accessibility

2009-05-26 Thread Andreas Boehmer [Addictive Media]
 -Original Message-
 From: li...@webstandardsgroup.org [mailto:li...@webstandardsgroup.org]
 On Behalf Of David Dixon
 Sent: Wednesday, 27 May 2009 10:26 AM
 To: wsg@webstandardsgroup.org
 Subject: Re: [WSG] SEO vs. Accessibility
 
 
 The thing to remember is that while its doubtful google will spot it
 through an automatic spider, google do manually check pages (either
 randomly, or when the spider, or even a person, flag something up). Its
 that manual detection that will spot this kind of fraud, and will
 likely result in an immediate ban.
 

I agree that only manual inspection will be able to find your hidden text.
However, if it is obvious that the reason for you hiding the text is
accessibility, rather than spamming search engines with your keywords, then
they are very unlikely to ban your site. Google  Co are not out to ban any
sites unless they have got a damn good reason to do so (otherwise they would
be missing crucial results in their searches). If somebody uses hidden text
to spam, that's one thing. But other than that... why would they ban you?
It's not fraud if the hidden text provides similar information to what the
rest of your website does, as long as it is in a reasonable format. 

I like Lea's approach:

 -Original Message-
 From: li...@webstandardsgroup.org [mailto:li...@webstandardsgroup.org]
 On Behalf Of Lea de Groot
 [...]
 I tend to use a class name like class=accessabilityonly for these
 fields, in the hopes of giving a reviewer at least a clue as to what I
 am doing, but it isn't a well defined field.
 [...]

I would say: be reasonable with the information you put into the hidden
fields so that somebody manually inspecting your site will let you get away
with it.

 

__ Information from ESET NOD32 Antivirus, version of virus signature
database 4107 (20090527) __

The message was checked by ESET NOD32 Antivirus.

http://www.eset.com
 



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Re: [WSG] SEO vs. Accessibility

2009-05-26 Thread James Ducker
 I tend to use a class name like class=accessabilityonly for these
 fields, in the hopes of giving a reviewer at least a clue as to what I

I'm the same, I use class=wai

- James


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Re: [WSG] SEO vs. Accessibility

2009-05-26 Thread Chris Dimmock
We can flag text that appears to be hidden using CSS at Google. To
date we have not algorithmically removed sites for doing that. We try
hard to avoid throwing babies out with bathwater.
MattCutts at Oct 21 2005 - 02:09

That was nearly 4 years ago - One of the issues is that sometimes,
Google does use automated scaleable' processes for spam control (as
is their stated aim) - and sometimes it just rains babies.

My point? Any CSS 'hiding' method can be detected algorithmically. And
while it might be for accessibility/ usability/ whatever - it could
get you in trouble. Mostly it won't, if a human checks it, and there
is a accessibility/ usability/ rather than spam intent.

But algorithms on their own can't detect 'intent'..

Chris
http://www.cogentis.com.au/


On Wed, May 27, 2009 at 10:25 AM, David Dixon da...@terrainferno.net wrote:

 The thing to remember is that while its doubtful google will spot it through
 an automatic spider, google do manually check pages (either randomly, or
 when the spider, or even a person, flag something up). Its that manual
 detection that will spot this kind of fraud, and will likely result in an
 immediate ban.

 regards,

 David Dixon

 e: da...@temperedvision.com
 w: www.temperedvision.com

 On 26/5/09 17:26, Spellacy, Michael wrote:

 Hello list! I have a quick question for any accessibility and SEO mavens
 out there. It was recently brought to my attention that a few elements I
 have placed on a site that have text indented px to the left for
 accessibility might be viewed as a form of cloaking by some search
 engines. Is my colleague correct in this assessment? If so, is there a
 middle ground that can be met to make search engines and visually
 impaired folks happy?

 Thanks in advance!

 Regards,
 Spell


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RE: [WSG] SEO vs. Accessibility

2009-05-26 Thread Hargreaves, Michael
 
If I have a css sprite that needs an alt text I'll position it behind
the image. My main reason for doing this has nothing to do with SEO
though. 
With images off there is no context to what would've been rendered if
images were on.

In my experience you really only need to use this (or the text indent
method) for buttons and the like. Most other image elements used (like
headers etc) can be specified in html and given an alt.

I don't think text-indent will affect SEO at all though, it's a
legitimate css property. If the spiders are smart enough to know it's
there then they're smart enough to know if it's jammed with an unholy
string containing keywords.



Michael Hargreaves


-Original Message-
From: li...@webstandardsgroup.org [mailto:li...@webstandardsgroup.org]
On Behalf Of Chris Dimmock
Sent: Wednesday, 27 May 2009 12:05 PM
To: wsg@webstandardsgroup.org
Subject: Re: [WSG] SEO vs. Accessibility


We can flag text that appears to be hidden using CSS at Google. To date
we have not algorithmically removed sites for doing that. We try hard to
avoid throwing babies out with bathwater. MattCutts at Oct 21 2005 -
02:09

That was nearly 4 years ago - One of the issues is that sometimes,
Google does use automated scaleable' processes for spam control (as is
their stated aim) - and sometimes it just rains babies.

My point? Any CSS 'hiding' method can be detected algorithmically. And
while it might be for accessibility/ usability/ whatever - it could get
you in trouble. Mostly it won't, if a human checks it, and there is a
accessibility/ usability/ rather than spam intent.

But algorithms on their own can't detect 'intent'..

Chris
http://www.cogentis.com.au/


On Wed, May 27, 2009 at 10:25 AM, David Dixon da...@terrainferno.net
wrote:

 The thing to remember is that while its doubtful google will spot it 
 through an automatic spider, google do manually check pages (either 
 randomly, or when the spider, or even a person, flag something up). 
 Its that manual detection that will spot this kind of fraud, and will 
 likely result in an immediate ban.

 regards,

 David Dixon

 e: da...@temperedvision.com
 w: www.temperedvision.com

 On 26/5/09 17:26, Spellacy, Michael wrote:

 Hello list! I have a quick question for any accessibility and SEO 
 mavens out there. It was recently brought to my attention that a few 
 elements I have placed on a site that have text indented px to the

 left for accessibility might be viewed as a form of cloaking by some 
 search engines. Is my colleague correct in this assessment? If so, is 
 there a middle ground that can be met to make search engines and 
 visually impaired folks happy?

 Thanks in advance!

 Regards,
 Spell


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