Hi Luke,

Co-Founder of a 4 year old SaaS company here.

Having had multiple experiences with Equity that led to conflict I would
recommend the following:

   - *Always split equity evenly between founders* (unless one is
bringing *defensible
   IP* or *$$* to the table. Ideas do not count. It's not about ideas, but
   execution). Roles change and become more and less important over time.
   Splitting it based on perceived value in the future is impossible to do.
   - *Everyone Vests* - Typically 4 yr with a 1 yr cliff. I personally have
   dealt with and know several others who have dealt with founders leaving
   early and having dead-equity nightmares that decimated funding rounds.
   - *Nobody gets equity granted until they quit their job* - people's
   circumstances change and you should not grant equity based on a promise.
   Part time is 1/10th as effective as full, and sweat equity should not be
   realised until someone goes full time.

Happy to chat more about some of my horror stories if you like.

Sincerely,

*Kevin Baum*

[image: AgriWebb] <http://agriwebb.com/>

Kevin Baum / CEO/Co-founder
Ph: 0449 606 144

AgriWebb
http://agriwebb.com
Level 6, 227 Elizabeth Street, Sydney 2000


On Fri, Apr 6, 2018 at 4:56 PM, Luke Haddrick <luke.haddr...@gmail.com>
wrote:

> Hey Guys
>
>
> I am in the early stages of setting up a SaaS company with 2 other
> partners. The dilemma I face is all too common, what should the split be?
> We haven't started selling the product yet, however we need to address this
> upfront now as you know.
>
> Summary of the role of the 3 founders and the level of involvement:
>
> Founder 1: CEO - owner of the idea, and will be responsible for
> day-to-day, pitching, bus-dev etc
>
> Founder 2: Tech Director (CTO) who will manage the development
> requirements (time is scarce as working FT elsewhere)
>
> Founder 3: Director - who will bring the network of contacts and has
> founded another creative agency (time is scarce as working on multiple
> other projects)
>
> Question 1: Should costs for development and design of the website be
> split even through the other two partners are taking a chunk of equity
> each? As opposed to startup expenses being invested by each party i.e.
> development costs / design costs to be earn their equity stake.
>
> Question 2. With respect to sweat involvement or grunt a flexible
> structure is needed where the amount vested can be adjusted over time.
>
> How do I approach this?
>
> Thanks
> Luke
>
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