In my experience, the other problem is also due to the fact that the
processed food industry essentially competes with human consumption
for the same raw material. Given this, processed fruit and vegetables
will always be more expensive than fresh. India also does not have
much of a processable surplus of fruit and vegetables.

The other problem, as has already been noted, is due to a lack of
capital investment in the supply chain. Once that is organized, and it
needs some scale to be effective, we can expect to see more marketable
produce reaching the market and a greater surplus to process, a
surplus that would have otherwise been lost to waste.

In regard to Reliance and other such ventures, I wouldn't put too much
faith in their model. I've seen it on the ground and it's far more
glamorous on paper. It's an extremely difficult task to accomplish and
will take a few years before it has a real impact on market
quantities, qualities and price.

Of course, the level of fragmentation of land holding is a whole other
problem. One that the c-operative model can help rationalize and that
Safal [1] and others are trying to remedy. But it's been hard work.

[1] http://doesthisthat.blogspot.com/2006/09/safal-market.html

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