While agro subsidies in the US lead to
overproduction of corn and soy which in turn
leads to processed food based on the same, the
connection between relatively cheap processed
food and the obesity epidemic is tenuous. 

First, processed food does not necessarily
decrease the cost of food overall. For example,
pop will always be more expensive than water;
people don’t need to drink pop daily; and yet
they buy in bulk and do so. Second, fresh produce
in supermarkets is expensive when compared to
processed food since it has to stored,
refrigerated and shipped across continents; but
local fresh produce (sold in the like of farmers
markets) is often cheaper than frozen or canned
produce even in the US. Local produce has less
variety, is seasonal in availability and has a
shorter shelf life even when refrigerated but is
more flavorful and probably healthier.

Obesity occurs for most part is because or
relative over-eating driven by cultural eating
habits, generic fast food and advertising. In the
US for example, people eat anywhere at anytime
and on the go. In addition, eating is often
rushed or goes on with other activities; this
leads to massive over eating. On the other hand,
people in cultures that have fixed times for
meals, fixed places for meals, and time to focus
on the meal, do not tend to over eat that much.
Eating on the go or not having enough time for a
meal leads to rushed eating and which in turn
leads to overeating since by the time the brain
signals satiation considerable extra food has
already been swallowed.

Generic fast food is calorie dense and is mostly
processed food since it is produced in large
quantities and then distributed to the outlets. A
key advantage of fast food is that the chain
hamburger is guaranteed to taste the same
everywhere in a country because people on the go
prefer to eat the same meal most of the time.
Competition in the fast food business has led to
increasing size of portions; because marketers
discovered that the easiest way to increase price
that is acceptable to consumers is to double the
portion size (which hardly increase the
production cost). When portion sizes increase
people tend to consume the larger portion.

Food and pop advertising is the most insidious. A
pop a day alone is guaranteed to lead to
overweight in a few short months. The margin on
pop is so high that variation in the cost of raw
materials, mostly water and corn syrup or some
other sugar, matters very little. 

Finally, genetics play a very important role in
how a race adapts to increased caloric intake.
The pima Indians, for example, have obesity rates
around 70% and diabetic rates of around 50%.
There is some evidence that south Indians do not
adapt well to increased caloric intake; for
example in Chennai the rates of diabetes has sky
rocketed in the past decade [wasn’t there a NYT
editorial on it?].

- Shyam

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