John,
If I understand your assertion, you feel that the lack of a mass broadband
consumer audience is due to the lack of mass promotion of particular
behaviors based on "needs" and "value" (sounds a bit philosophical to me...)
Could it be that the content types you list below ("movies, movie trailers,
home videos," etc.) actually do reflect the perceived needs of the "average"
consumer, broadband or otherwise, at present? You certainly can't argue
with the success of adult content sites, as well as the enthusiasm with
which the adult industry is embracing and employing (read: paying big money
for) streaming technology.
To assume that the crux of the success of streaming lies at the mass
promotion/creation of consumer needs ignores multiple unique facets of this
nascent industry, and hence lacks discursive value.
You simply can not trace "all the dead dot.coms of late" back to some lack
of value promotion...Social phenomena are never truly explained through some
retrospective cause and effect chain.
I feel that Mr. Manley makes very poignant historical observations of the
cultural incorporation of new forms of mass media delivery over time.
Streaming media is an entirely new deal with distribution models that would
have been unfathomable to any previous generation. Success will depend on
new marketing strategies that are as radically unique as the medium itself.
"Forget the Masses" is not just philosophical wax, it's a call to action.
-----Original Message-----
From: John Bobel [mailto:[EMAIL PROTECTED]]
Sent: Wednesday, January 03, 2001 10:18 AM
To: skunkworks talk
Subject: [skunkworks] Re: forget the masses
The problem is not philosophical...it's behavioral based on real
or perceived needs.
If our Internet audience/user base perceived a need that streaming
media fulfilled, we'd all "be smokin' big cigars." So far,
mainstream streaming media has been promoted as a channel for
not-so-mainstream movies, movie trailers, home videos, "adult
entertainment" and lingerie promotions.
Streaming media as a unique medium has to be positioned and
promoted/evangelized as a medium that has value to the average
Internet user....and the average (if there is one) broadband or
high speed-enabled Internet visitor.
No value, no need.
No need, no consumer velocity.
No velocity, no viable business, hence all the dead dot.coms of late.
Joey Manley wrote:
>
> In case you missed it, here's my back-page editorial for the premiere
issue
> of Streaming Media Magazine. I'd love to get some feedback from you
skunks
> -- this column is focussed on helping the entrepreneur who's just starting
> out in the business--same as the skunkworks list.
>
> The full column is now online at
> http://www.streamingmedia.com/article.asp?id=6679
>
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