Here here.
Also, the adult entertainment content does not face the same wealth of
entertainment alternatives as any other form of content....at least not in the
same context. Indeed, adult content on the web, imho, is a crude proxy for VOD
to the consumer. If true, I think that significantly reduces Mr. Manley's '10
year' suggestion (yes, I sensed the hyperbole).
Jason Sherburne wrote:
> John, If I understand your assertion, you feel that the lack of a mass
> broadband
> consumer audience is due to the lack of mass promotion of particular
> behaviors based on "needs" and "value" (sounds a bit philosophical to me...)
> Could it be that the content types you list below ("movies, movie trailers,
> home videos," etc.) actually do reflect the perceived needs of the "average"
> consumer, broadband or otherwise, at present? You certainly can't argue
> with the success of adult content sites, as well as the enthusiasm with
> which the adult industry is embracing and employing (read: paying big money
> for) streaming technology. To assume that the crux of the success
> of streaming lies at the mass promotion/creation of consumer needs ignores
> multiple unique facets of this nascent industry, and hence lacks discursive
> value.
> You simply can not trace "all the dead dot.coms of late" back to some lack
> of value promotion...Social phenomena are never truly explained through some
> retrospective cause and effect chain. I feel that Mr. Manley makes very
> poignant historical observations of the cultural incorporation of new forms of
> mass media delivery over time. Streaming media is an entirely new deal with
> distribution models that would have been unfathomable to any previous
> generation. Success will depend on new marketing strategies that are as
> radically unique as the medium itself.
> "Forget the Masses" is not just philosophical wax, it's a call to action.
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