All of us on this list MUST respond to this call to action in our
own ways...but I believe that this list is one essential way for
all of us to discuss what that response is.
Streaming content that's valuable in the eyes of the consumer is
what we need to discuss and share our various experiences.
It appears right now that we're looking to serve an audience that's
made up of three separate Internet user groups--
18-25 year old users who see the Internet as a personal utility,
not unlike the telephone, and have used streaming media, like
Napster or other means to acquire audio/multimedia files.
Upper income users who can afford broadband and make it an additional
personal utility...
Internet savvy users who have the force of will to make streaming
work and understand its "party line/Internet" connectivity/
bandwidth limitations.
Is our "sweet spot" finding programming that appeals to these
groups and then promoting individual sources or streaming search
engines where users can find our assets easily?
Or another strategy?
We can't be satisfied talking to ourselves or dealing with a small
group of insiders....it's a worldwide audience.
But what is the best or some of the better methods for promoting
streaming media/multimedia for use?
Haiku Banish wrote:
>
> Here here.
> Also, the adult entertainment content does not face the same wealth of
> entertainment alternatives as any other form of content....at least not in the
> same context. Indeed, adult content on the web, imho, is a crude proxy for VOD
> to the consumer. If true, I think that significantly reduces Mr. Manley's '10
> year' suggestion (yes, I sensed the hyperbole).
>
> Jason Sherburne wrote:
>
> > John, If I understand your assertion, you feel that the lack of a mass
> > broadband
> > consumer audience is due to the lack of mass promotion of particular
> > behaviors based on "needs" and "value" (sounds a bit philosophical to me...)
> > Could it be that the content types you list below ("movies, movie trailers,
> > home videos," etc.) actually do reflect the perceived needs of the "average"
> > consumer, broadband or otherwise, at present? You certainly can't argue
> > with the success of adult content sites, as well as the enthusiasm with
> > which the adult industry is embracing and employing (read: paying big money
> > for) streaming technology. To assume that the crux of the success
> > of streaming lies at the mass promotion/creation of consumer needs ignores
> > multiple unique facets of this nascent industry, and hence lacks discursive
> > value.
> > You simply can not trace "all the dead dot.coms of late" back to some lack
> > of value promotion...Social phenomena are never truly explained through some
> > retrospective cause and effect chain. I feel that Mr. Manley makes very
> > poignant historical observations of the cultural incorporation of new forms of
> > mass media delivery over time. Streaming media is an entirely new deal with
> > distribution models that would have been unfathomable to any previous
> > generation. Success will depend on new marketing strategies that are as
> > radically unique as the medium itself.
> > "Forget the Masses" is not just philosophical wax, it's a call to action.
>
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Travelago
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============SPONSORED BY REALNETWORKS================
New RealSystem iQ - Bringing Intelligence to Internet Media Delivery
Featuring the breakthrough quality of RealAudio 8 & RealVideo 8
====> To learn more please visit: http://www.realnetworks.com/iq
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