While appreciated, that's not terribly encouraging, Maurice. And I don't know where the idea that marketing should sample the userbase and then promote whatever perception is found came from, but wherever it came from, a link to Phil Knight, Young and Rubican, Armando Testa, and other founders of modern marketing should be sent for their benefit. It's supposed to alter and guide public perception into profit and want, not to consolidate it (especially when it's clearly flawed) in the hope the receiving end doesn't get mildly offended :p
If a client perceives something he hasn't bought yet a certain way (see diagram), and you literally confirm that and nod vigorously, their incentive to buy that thing will be exactly 0. He will do what he was thinking to do before you reached him. Since the price is already fixed anyway, you might as well make things a bit more encouraging than "you have to learn an entire new app, as complex as any you already rely on and own and took you years to master, to move a pointcloud around". But mind, this is unfathomable, not sure it's good to hear that is for you guys as well though ;)
