Mr. Patel,
what I do not understand: how could it hurt sales when Softimage is sold
eye height with max and Maya?
Pricewise, Softimage has been put on the same level with max and Maya...
I bet suddenly the same marketing people were clever enough to see a
cheap Softimage as a potential threat to the other packages.
You own all three. Loose one seat of Maya or max, and most probably gain
one for Softimage. That's all that can happen.
Aks people who know all three packages which one is, all in all, most
artist-friendly and productive (if that counts anything anymore).
The thought of having to use max or Maya again gives me this ugly gut
feeling... before that, I'd opt for Houdini, Modo, or maybe some open
source alternative.
There may be a selling point in max/Maya bundled with Softimage, I don't
doubt that. Continue with it, it's better than nothing.
But what's so bloody embarrassing is that AD omits to properly put
Softimage out on in the stage light, side by side with the other
packages, to give it a fair chance to get chosen among the three,
especially by newcomers.
Bit of a Cinderella story, where she is mistreated in favor of her ugly
nasty siblings...
Am 12.09.2012 02:29, schrieb Maurice Patel:
I don't disagree at all. But dealing with the realities of how things actually
work versus how they should work is part of our day to day. We play the cards
we are dealt and push for change in ways we feel can succeed. However, there is
that saying from Bacon. If the mountain....
But to be clear, we did not sample the user base to get the diagram. The
consulting company paid professionals to execute a productivity study that was
published separately last year. The diagram is from that.
Whether what we are doing is being elegantly done or not, Autodesk, across its
industries,is trying to alter public perception: to move away from the notion
of hero products that do everything to a suite of products that provide a
best-in-class workflow to (eventually) a set of cloud services that offer you
exactly what you need when and where you need it and for as long as you need
it. This is a bit simplistic and Utopian but i am typing on a mobile device
now. it is however at the heart of Autodesk's strategy. Where each product and
industry is in relation to this strategy, as well as its velocity in terms of
getting there, is highly variable and it is certainly not going to happen
overnight. Dealing with the reality of what we have today in relation to this
and in relation to what customers need to do to run their businesses now brings
me back to the start of my response :)
On 2012-09-11, at 7:31 PM, "Raffaele Fragapane" <[email protected]>
wrote:
While appreciated, that's not terribly encouraging, Maurice.
And I don't know where the idea that marketing should sample the userbase and
then promote whatever perception is found came from, but wherever it came from,
a link to Phil Knight, Young and Rubican, Armando Testa, and other founders of
modern marketing should be sent for their benefit.
It's supposed to alter and guide public perception into profit and want, not to
consolidate it (especially when it's clearly flawed) in the hope the receiving
end doesn't get mildly offended :p
If a client perceives something he hasn't bought yet a certain way (see
diagram), and you literally confirm that and nod vigorously, their incentive to
buy that thing will be exactly 0. He will do what he was thinking to do before
you reached him.
Since the price is already fixed anyway, you might as well make things a bit more
encouraging than "you have to learn an entire new app, as complex as any you already
rely on and own and took you years to master, to move a pointcloud around".
But mind, this is unfathomable, not sure it's good to hear that is for you guys
as well though ;)
