Dear Brethren in Softimage,
I think this is the longest thread here, on Softimage list… I think one of the biggest mistake was removing the client stories….like Metal Gear Solid, and so on. There are plenty of studios using Softimage for games, not just in Asia, but for example, we at Crytek Budapest rely mostly on Softimage. And I know that \SI has the place all over the industry, however, apparently not in leading role…However, I had several interviews in the last years, and when it was about the 3d package they use for production, in many cases they told me, that the primary tool is Maya/Max, but there are artists who insists using Softimage, so I could use it. Especially since it ships in the Entertainment Suite. So, spreading it this way is a cool move. However, I’d like to see more success stories. How SI was used in that and that movie, game, ad, whatever. Even if the final result was delivered in Max/Maya/ whatever… So make some noise, the Facebook page is OK, I do like every comment, just to make some buzz among my acquaintances. But I’d like to see interviews with companies, how they used SI, what they love, what they would change, etc. Keep an eye on ZBrushcentral, they are doing marvelous job on self-promotion with their interviews. So, the move is your, guys at Autodesk! Szabolcs From: [email protected] [mailto:[email protected]] On Behalf Of ThomasV Sent: Friday, September 14, 2012 7:03 AM To: Maurice Patel; [email protected] Subject: RE: In case you missed it. +1000 to everyone for turning this thread into something constructive! I love you all! ...and yeah, I am two hours early for work :/ /Thomas Maurice Patel <[email protected]> hat am 14. September 2012 um 00:34 geschrieben: > Hi Matt, > > You are spot on when it comes to the importance of relevant information. Last > year I specifically worked with the AREA Team on this issue. We had a > challenge that unless you are a top revenue product you disappear on .com and > there was no one place that was really good to send people for more detailed > information. We decided to create a section on AREA where we could do that - > a richer product home so to speak. One that could be fuelled not only by us > but by the community too. We still need to tie the Social Media aspect into > it and are working on things like social sign on. But yes ultimately it would > be great if we can continue to refine and expand on this aspect of the site. > And yes you can access it from the homepage :) > > http://www.the-area.com/products/view/softimage > > > Maurice Patel > Autodesk : Tél: 514 954-7134 > > From: [email protected] > [mailto:[email protected]] On Behalf Of Matt Lind > Sent: Thursday, September 13, 2012 6:26 PM > To: [email protected] > Subject: RE: In case you missed it.. > > I agree. > > I don't know about anybody else, but I could care less about demo reels. The > only time I see them is when I'm at a user group or waiting for a product > demonstration to begin, and since there are no more user groups and product > demos are basically web downloads, where do I see demos today? Mostly as > screen savers at siggraph when the demo guy is taking a lunch break. I don't > hang around those booths because I visit booths to talk to people and ask > questions. > > Demo reels are important for students and people new to the industry as a > whole, but I think they're irrelevant for people who have been in the > industry a while because they become jaded like me from having seen it all > before. We need something more that currently isn't being delivered. > > As a more experienced and mature demographic, what I want is information. I > want to see benefit in black and white. I want to determine if I can truly > work smarter, not harder, compared to what I'm doing now. I think this aspect > of Softimage marketing has been absent for the past 10 years. The exception > being the debut of ICE with v7.0. Prior to that the last time I saw something > informative that made me pay attention was the animation mixer and perhaps > GATOR. However, even in those cases the demos weren't very informative, they > were more eye candy pieces. > > What I seek is a short synopsis like a movie trailer (length) that is > information driven. If it catches my interest, let me watch something more > in-depth to get the answers to my questions. These don't have to be high-tech > demonstrations, just clearly *informative and comprehensive* relative to > what's being marketed. Stay way from glossy buzz words and trendy catch > phrases. Focus more on the information's value to educate the target > audience. > > I used to demo Softimage in my locale when Softimage didn't have the budget > to send somebody out from Montreal. I am information driven, and was always > told by attendees that they felt my demos were the most helpful to make > decisions. I don't know if sales improved or not as I didn't have access to > that information, but the feedback I received from all demos were pretty > consistent. I think people are starved for facts as they don't want to have > to wade through all the BS to get the info they seek, and in many cases, some > people are making decisions to expand a company or switch a pipeline and > aren't fully informed themselves what they are looking for because perhaps > they're striving for something a bit outside of their comfort zone or level > of experience. Informative demos help them, and a good informative demo will > entice a customer to follow up. > > > Matt > > > > > > From: [email protected] > [mailto:[email protected]] On Behalf Of Sam Cuttriss > Sent: Thursday, September 13, 2012 2:50 PM > To: [email protected] > Subject: Re: In case you missed it.. > > Stop thinking of advertising/ demonstration/ documentation and education as > isolated entities. > in doing so you can make the money you spend massively more productive. > > look at the success of stephen blairs blog: http://xsisupport.com/ > ( Its criminally insane you fired him by the way ) > its a go to site for anyone using ice. > > With a little work something like that could be dressed up as a showcase of > softimage work and a technical reference of production techniques. > An inspiration to students, and something to pique the curiosity of > professionals using other softwares. > > _sam > > > >
