I've gotten the feeling that asian vfx work gets a lot less exposure than American/European.It could just be that the feeds I got are too western-centric, but I dont see the problem with having japanese work showcased more than non-asian (given that XSI is more common there).
2012/9/14 Muhamad Faizol Abd. Halim <[email protected]> > > how about translating the success stories from Japan's Autodesk > (Softimage)? > > > On Fri, Sep 14, 2012 at 6:34 AM, Maurice Patel <[email protected] > > wrote: > >> Hi Matt, >> >> You are spot on when it comes to the importance of relevant information. >> Last year I specifically worked with the AREA Team on this issue. We had a >> challenge that unless you are a top revenue product you disappear on .com >> and there was no one place that was really good to send people for more >> detailed information. We decided to create a section on AREA where we could >> do that - a richer product home so to speak. One that could be fuelled not >> only by us but by the community too. We still need to tie the Social Media >> aspect into it and are working on things like social sign on. But yes >> ultimately it would be great if we can continue to refine and expand on >> this aspect of the site. And yes you can access it from the homepage :) >> >> http://www.the-area.com/products/view/softimage >> >> >> Maurice Patel >> Autodesk : Tél: 514 954-7134 >> >> From: [email protected] [mailto: >> [email protected]] On Behalf Of Matt Lind >> Sent: Thursday, September 13, 2012 6:26 PM >> To: [email protected] >> Subject: RE: In case you missed it.. >> >> I agree. >> >> I don't know about anybody else, but I could care less about demo reels. >> The only time I see them is when I'm at a user group or waiting for a >> product demonstration to begin, and since there are no more user groups and >> product demos are basically web downloads, where do I see demos today? >> Mostly as screen savers at siggraph when the demo guy is taking a lunch >> break. I don't hang around those booths because I visit booths to talk to >> people and ask questions. >> >> Demo reels are important for students and people new to the industry as a >> whole, but I think they're irrelevant for people who have been in the >> industry a while because they become jaded like me from having seen it all >> before. We need something more that currently isn't being delivered. >> >> As a more experienced and mature demographic, what I want is information. >> I want to see benefit in black and white. I want to determine if I can >> truly work smarter, not harder, compared to what I'm doing now. I think >> this aspect of Softimage marketing has been absent for the past 10 years. >> The exception being the debut of ICE with v7.0. Prior to that the last >> time I saw something informative that made me pay attention was the >> animation mixer and perhaps GATOR. However, even in those cases the demos >> weren't very informative, they were more eye candy pieces. >> >> What I seek is a short synopsis like a movie trailer (length) that is >> information driven. If it catches my interest, let me watch something more >> in-depth to get the answers to my questions. These don't have to be >> high-tech demonstrations, just clearly *informative and comprehensive* >> relative to what's being marketed. Stay way from glossy buzz words and >> trendy catch phrases. Focus more on the information's value to educate the >> target audience. >> >> I used to demo Softimage in my locale when Softimage didn't have the >> budget to send somebody out from Montreal. I am information driven, and >> was always told by attendees that they felt my demos were the most helpful >> to make decisions. I don't know if sales improved or not as I didn't have >> access to that information, but the feedback I received from all demos were >> pretty consistent. I think people are starved for facts as they don't want >> to have to wade through all the BS to get the info they seek, and in many >> cases, some people are making decisions to expand a company or switch a >> pipeline and aren't fully informed themselves what they are looking for >> because perhaps they're striving for something a bit outside of their >> comfort zone or level of experience. Informative demos help them, and a >> good informative demo will entice a customer to follow up. >> >> >> Matt >> >> >> >> >> >> From: [email protected] [mailto: >> [email protected]] On Behalf Of Sam Cuttriss >> Sent: Thursday, September 13, 2012 2:50 PM >> To: [email protected] >> Subject: Re: In case you missed it.. >> >> Stop thinking of advertising/ demonstration/ documentation and education >> as isolated entities. >> in doing so you can make the money you spend massively more productive. >> >> look at the success of stephen blairs blog: http://xsisupport.com/ >> ( Its criminally insane you fired him by the way ) >> its a go to site for anyone using ice. >> >> With a little work something like that could be dressed up as a showcase >> of softimage work and a technical reference of production techniques. >> An inspiration to students, and something to pique the curiosity of >> professionals using other softwares. >> >> _sam >> >> >> >> >> > -- JOHAN FORSGREN CG ARTISTPhone + 46 31 752 20 [email protected] Direct + 46 31 752 20 07Follow me at twitter.com/edithouse<http://www.twitter.com/edithouse> [image: example's logo] <http://www.edithouse.se/> edit house FILM WORKS www.edithouse.se Lilla Bommen 4b, S-411 04 Göteborg, Sweden www.twitter.com/edithouse
