Great work guys, and thanks for sending this today after all the doom and
gloom of the week.

It almost feels like we need a website to showcase all the great softimage
work that's produced... I feel a lot of it get's buried on vimeo...

This could help us spread the word about ice, tutorials, jobs, etc, etc


On 2 August 2013 15:46, Chris Marshall <[email protected]> wrote:

> Great Stuff!! Well done!!
>
>
>
> On 2 August 2013 14:09, Greg Punchatz <[email protected]> wrote:
>
>> "Like"
>>
>> Sent from my iPhone
>>
>> On Aug 1, 2013, at 11:05 PM, Andy Moorer <[email protected]> wrote:
>>
>> Hi gang. I wanted to give a shout out to the folks who worked on Nike
>> Evolution, it just posted. Those who weren't involved, this is a pretty
>> nice story...
>>
>> A young studio, Royale, got interested in this ICE buzz and invited a
>> number of us from the list to visit the studio and work on a commercial.
>> Their designers had been watching cool stuff on ICE for a while, admiring
>> Tim Borgmanns work and the tools Eric was writing, and had tried
>> Exocortex's tools for maya. They decided this was pretty neat and when they
>> got a chance to reach out, they took it.
>>
>> The brief was to take what Digital Domain had accomplished (about a year
>> ago?) with "Biomorph" and introduce a new product with an effect similar to
>> the Biomorph knitting sequence... But with a small team, for a very short
>> produvtion duration and a fraction of the budget.
>>
>> Oh and three commercials, not 1.
>>
>> These are the times we live in.
>>
>> Given this challenge, Royale turned to the ICE community they had been
>> eyeing... names were passed around and folks talked to and consulted. In
>> the end I wound up CG sup, leaning heavily on Ciaran Moloney as lighting
>> lead and Leonard Kotch as a tool builder. Steven Caron took a short break
>> from Whiskytree to lend a hand with some pipeline tools and general
>> expertise, Billy Morrison dove in with me on VFX, and aside from that we
>> had the help and assistance of Royale's maya artists and designers. And not
>> a few of you on the list helped by offering the studio names and advice
>> when contacted.
>>
>> So the job was greenlit and we started the clock - about three weeks,
>> from installing Softimage to delivery.
>>
>> http://youtu.be/932FiLPe4kc
>>
>> We rented a farm and populated it with 25 Arnold nodes, the folks at
>> SolidAngle were awesome, plugged everything in and made the spot. Our
>> principal tool was ICE, specifically a very cool and robust system Leonard
>> Kotch put many hard hours in to create which we called "LKFabric" and
>> inspired by the example Psyop's Jonah Froedman has set earlier, Anto's
>> "knit the strands," and earlier work Polynoid did with their "carbon" spot.
>>
>> Leonard went all the way with LKFabric... it let us manage some of the
>> complexity of trying to get the major components of the shoe to weave
>> themselves procedurally, from fibers, to threads, to cloth. Because the
>> next spot, which we're wrapping up right now, required us to get in on
>> individual fibers in extreme macro shots, Leonard built the system in an
>> abstracted out manner, unsimulated, and supporting motion blur etc. I would
>> send him pages and pages of feedback and requests, and he chewed away at it
>> like a trouper. Pretty outstanding Leonard, I owe you many beers.
>>
>> Royale has been kind enough to agree to share the system out to the
>> community, through Leonard, some time after the final project wraps.
>>
>> Ciaran, Billy and Steven worked similarly hard and with the same good
>> cheer we see so often here on the list. This is why I like Softimage so
>> much, it attracts artists of this calibre and can do mindset. I should
>> add that emTools, emTopo and polygonizer were used as well, though largely
>> in the design phase and for an effect that was later cut (no fault of the
>> tools lol the idea just didn't gel with the client.) Thanks Eric!
>>
>> It's very rare for a small studio with literally no staff using Softimage
>> to get excited over ICE and have the courage to jump in with it no hold
>> barred, for multiple spots, like Royale did. I can't express more
>> admiration for their willingness to try something new and embrace ICE the
>> way they did for these jobs.
>>
>> The results may not be earth shattering but the client and the studio are
>> happy and the other ice-heavy spot is looking cool too. In a time where we
>> are all concerned with where Softimage may be headed it was really
>> gratifying having a maya studio step out of their comfort zone and place
>> all their chips on Softimage with one of their major clients like that.
>>
>> So I wanted to take a minute to share the story and thank the people on
>> this list who contributed, both those of us who worked on the project
>> directly and the guys who extended advice and friendship to the studio
>> willing to take a chance on softimage like Todd Akita, Rob Chapman, the
>> gang over at Whiskytree and many others. Thanks guys.
>>
>>
>
>
> --
>
> Chris Marshall
> Mint Motion Limited
> 029 20 37 27 57
> 07730 533 115
> www.mintmotion.co.uk
>
>

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