Haha yeah... barely two weeks. It didn't even get out of layout until week 2... We only used 10-12 machines for it, and each one had a single GPU. Got the job done.

Also, I think they added some blurring in comp, even in areas that are in focus. Not sure why... My raw renders were very sharp though...

-Tim

On 2/19/2014 5:41 PM, Cristobal Infante wrote:
That's impressive, specially considering you guys did it in two weeks!

How many GPU did you say used in total for this ad?


On 19 February 2014 23:05, Andres Stephens <[email protected] <mailto:[email protected]>> wrote:

    Good work Tim! Always admirable of you and your team, and of that
    of Redshift! Love to follow your progress, and I'm happy to see it
    go places!
    -Draise
    *From:* Tim Crowson
    *Sent:* Wednesday, February 19, 2014 17:15
    *To:* [email protected]
    <mailto:[email protected]>
    Nah, just gaming cards. Some 770s, some 560s, and a Titan. This
    was 2 months ago and we've upgraded some of our farm's GPUs since
    then, with plans for more. I've been using Redshift here for
    almost a whole year now and it's hands-down the single most
    important change for us, IMHO.

    -Tim


    On 2/19/2014 3:47 PM, Eric Turman wrote:

        Looks really good Tim! Any special video cards for the
        rendering or just standard GeForce?

        -=Eric


        On Wed, Feb 19, 2014 at 3:44 PM, Tim Crowson
        <[email protected]
        <mailto:[email protected]>> wrote:

            You know what, Ed... that was one of the directions we
            were thinking about. We were thinking 'well, we could go
            all Miami Vice with it and have funky colors and strong
            geometric shapes everywhere, or we could maybe do the more
            floral style, with poofy furniture and brass...' (which
            are, according to our research, some of the chief
            characteristics of interior design during the 80s). In the
            end we were limited by what commercial models were
            available/reasonable. In the time we had, it was just
            easier to toss the grandmother look at it than the Miami
            Vice one. But yeah, that was one of the angles we had.

            When I say 'commercial models', I really mean just the
            geometry, which in many cases had to be cleaned up. We did
            all the shaders and most of the textures from scratch.

            -Tim


            On 2/19/2014 3:32 PM, Ed Harriss wrote:

                That was fantastic.

                Great work in such a short timeframe!
                Redshift looks amazing and those render times are awesome.

                Next time you have to do 80's, just watch a few
                episodes of Miami Vice. ;)

                Ed

                *From:*[email protected]
                <mailto:[email protected]>
                [mailto:[email protected]] *On
                Behalf Of *Tim Crowson
                *Sent:* Wednesday, February 19, 2014 4:03 PM
                *To:* [email protected]
                <mailto:[email protected]>
                *Subject:* Re: Recent Work - Chick-Fil-A: Celebrating
                50 Years

                Hair and Strands are supported as of a couple of
                builds now, but 'lofted' strands are not, they're
                still in progress. The hair shader is also not live
                yet and is being worked on currently, but the default
                Redshift_Architectural works fine for most cases. You
                can do a good bit with it, especially cartoony stuff.

                -Tim

                On 2/19/2014 2:58 PM, Chris Johnson wrote:

                    Amazing job! I'm buying a license tomorrow! No
                    joke. Any idea on how far away hair/fur/Strands
                    support is?

                    On Wed, Feb 19, 2014 at 3:27 PM, Tim Crowson
                    <[email protected]
                    <mailto:[email protected]>> wrote:

                        We were fortunate to be able to work on an ad
                        for Chick-Fil-A recently, rendered in Redshift.

                        https://www.youtube.com/watch?v=HZow-3nCl0k


                        *Client:* Chick-Fil-A/Radiate Films
                        *Director:* Ben Smallbone
                        *Art Director:* Joel Gibbs
                        *3D:* Tim Crowson
                        *Comp:* Joel Gibbs/Don Culwell

                        The concept was simple: have a camera move
                        through a room as it changes decor to reflect
                        a different decade from the 1960s up through
                        the present day. We technically had 2 weeks
                        from start to finish, but in reality we wound
                        up with a much tighter schedule. We certainly
                        didn't have time to model what we needed, so
                        we bought some commercial models, retextured
                        and reshaded them, and lit the scenes. In the
                        end I was able to get each decade accounted
                        for in about one work day each. Spent a couple
                        of hours in the morning gathering and prepping
                        the assets, then blocking in the lighting and
                        shading, then rest of the day tweaking, and
                        finally off to render. Joel and Don then took
                        it and comped it in After Effects.

                        - The 3-bounce cap was raised right as I
                        started lighting this, and I was so thankful!
                        I used 8 bounces on this job and it really
                        helped, especially in the 70s set, with all
                        the orange spill everywhere.

                        - The shag carpet in the 70s set is not hair.
                        It's just a single dense rug instanced around
                        the room.

                        - Rendered using IPC + BF. The longest frames
                        were for the 70s and took maybe 12-15min on
                        our fastest machines. Other shots were closer
                        to the 5-6 min mark.

                        - The 80s set was tough! Have you ever tried
                        to actually define the 80s in terms of style?
                        It's a mess! We all have ideas about it, but
                        when it comes time to actually produce
                        something that says '80s', and you have like a
                        day to do it, it's not easy. Stupid 80s! In
                        the end, we had a couple of different
                        directions to go in, and just picked one.

--
                        *Tim Crowson
                        */Lead CG Artist/

                        *Magnetic Dreams, Inc.
                        *2525 Lebanon Pike, Bldg C, Suite 101,
                        Nashville, TN 37214
                        *Ph* 615.885.6801 <tel:615.885.6801> | *Fax*
                        615.889.4768 <tel:615.889.4768> |
                        www.magneticdreams.com
                        <http://www.magneticdreams.com>
                        [email protected]
                        <mailto:[email protected]>

                        /Confidentiality Notice: This email, including
                        attachments, is confidential and should not be
                        used by anyone who is not the original
                        intended recipient(s). If you have received
                        this e-mail in error please inform the sender
                        and delete it from your mailbox or any other
                        storage mechanism. Magnetic Dreams, Inc cannot
                        accept liability for any statements made which
                        are clearly the sender's own and not expressly
                        made on behalf of Magnetic Dreams, Inc or one
                        of its agents./


--



--




--
Signature

Reply via email to