seanadams;168585 Wrote: > We are transitioning to the Logitech brand.
Sean -- I would tread carefully here. Maybe the decision-making is out of your hands. I'm a marketer with several years of brand development experience. Specifically, I've been directly involved in a number of brand transitions on major food and consumer product brands. Billion dollar brands. That sort of stuff. I'd hypthesize that there is a certain equity in the Slim Devices brand quite unique from Logitech. Especially among your core group of consumers. These consumers believe that the Slim Devices brand could deliver a product offering the quality promises of the Transporter, but that Logitech could not. It's believable to them that a Slim Devices product could serve as a replacement for a dedicated high-end CD player... but that a product from Logitech could not. Logitech.... mass market. Cheap stuff, primarily known as a maker of computer and video game input devices. Slim Devices.... product quality. Dedicated support. Audiophile sound. Innovative. Made by elves. Imagine if Panasonic bought Rega and renamed the Mira the "Panasonic Mira". Ugg. Imagine if AT&T dropped the Cingular name.... (sh^t! that happened!). Fact is... ALL of your good work over the years has contrinuted to the Slim Devices brand and equity. It's worth something. Don't throw it out. Logitech may have the awareness, but Slim Devices will still benefit from the distribution channels into mass retailers. Maybe Best Buy Magnolia will carry the Transporter. At least consider a "a logitech company" if it's so important. Logitech Squeezebox? -- FatElvis2000 ------------------------------------------------------------------------ FatElvis2000's Profile: http://forums.slimdevices.com/member.php?userid=6725 View this thread: http://forums.slimdevices.com/showthread.php?t=31438 _______________________________________________ squeezenetwork mailing list [email protected] http://lists.slimdevices.com/lists/listinfo/squeezenetwork
