as a location sound mixer, i exploited the visual reinforcement of sound in 
many situations. if you are recording half a dozen people speaking, and the 
camera focus on one - provided the sound is in synch - the person in picture 
will sound louder, nearer the mic, than the others. it is a surprisingly strong 
effect, and one side benefit is you can check for synch very quickly using it. 
umashankar

i have published my poems. read (or buy) at http://stores.lulu.com/umashankar
 > Date: Sat, 2 Jun 2012 03:09:40 +0100
> From: [email protected]
> To: [email protected]
> Subject: Re: [Sursound] Catching the same fly twice (and a curious question)
> 
>  I once had a piece played atspatial audio concert and some people came to
> visit. Afterwards one guy came up to me and said - the sound was right
> there - right there in front of my face ! Was it ambionics ? Im pretty sure
> he just heard what he expected or hoped to hear -  simply because he
> thought it was "ambisonics" and thats what he expected. I didnt get os
> dramatic an effect and I made it !
> I think a really good related example of this sort of thing  is WALLACH, H.
> (1940) The role of head movements and vestibular and visual cues in sound
> localization. Journal of Experimental Psychology, 27, 339-368.,,,, which
> demonstrates that visual cues can completely overide audio cues when it
> comes to sound localisation.
> Im beginning to think that people often hear what they believe they are
> going to hear and that the context in which you put the sounds can be as
> important as the filtering etc you apply to the sounds.
> 
> 
> the argument essentially says that for something to appear real it has to
> > fit people's *pre-conception* of what is real, rather than fit what
> > actually is real. In other words, throw out veridicality (coincidence with
> > reality), instead try to satisfy people's belief of reality. This is an
> > other argument for questioning the extent to which physical modelling has
> > the capacity to create illusions of reality in sound.
> >
> > It is perfectly possible that a more accurate illusion is actually
> > perceived as less real than a less accurate one.
> >
> > Etienne
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