Hello Gon�alo!

On Sunday, December 5, 2004 at 10:56:54 AM you wrote:

> :)  I my opinion, an annual fee is over-charging. Imagine if this gets
> to M$ and they like the idea... :)

1. MS had the idea long ago but didn't implement it - yet.
2. I still don't think it would be over-charging, but I wrote about it
   in the past; I won't reiterate.

> Can't  see  why... excessive specialization, proven by nature, results
> in an announced death.

As always in marketing, 2 experts = 3 opinions (at least). Neither do
I see an "excessive" specialisation nor do I find diversification a
good idea. It has been done in the past and rarely did a company
benefit from it, to the contrary, most of them lost their core
competency.

And believe me, Germany's companies do learn it the hard way at the
moment, from Hoechst (doesn't exist anymore, and Aventis is in major
trouble) through Bayer, Volkswagen (why did a company subscribing to
selling "people's cars" go into luxury cars, and why did they not just
buy Bentley and Lamborghini but also come up with the Phaeton under
their own moniker?), DaimlerChrysler, and many others.

"Synergieeffekte" it was called about ten years ago. Bad cost
management, loss of competency and image it is called now.

I'd like small companies sticking to their guns. And RL does a good
job at programming e-mail software (not so good in communication,
granted). From what I know they also consult.




-- 
Dierk Haasis
:Dierk: Copy 'n' Concept

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