Jeffrey:
Here is an additional book that looks to be related to the efforts of marketers and advertisers toward children:
Description
The cute child - spunky, yet dependent,
naughty but nice - is largely a 20th century invention. In this book, Gary Cross
examines how that look emerged in American popular culture and holidays and how
the cute turned into the cool, seemingly its opposite, in stories and games.
Cross shows how adults have created the ideal of the innocent childhood and have
used this to project adult needs and frustrations rather than concerns about
protecting and nurturing the young -- and how the images, goods, and rituals of
childhood have been co-opted by the commercial world. Magazine and TV ads,
articles from the popular press, comic strips, movies, radio scripts,
childrearing manuals, and government publications support this argument and the
book is illustrated with cartoons, toys, ads, and photos.
- Jan Buhrmann
==========================
Jan
Buhrmann, Ph.D.
Assistant Professor
Department of Sociology
Illinois
College
E-mail: [EMAIL PROTECTED]
Phone: 217-245-3877
"Few people are
capable of expressing with equanimity opinions that differ from the prejudices
of their social environment. Most people are even incapable of forming such
opinions."
-- Albert Einstein
--- Jeffrey Lashbrook
<[EMAIL PROTECTED]> wrote:
>
> I was wondering if
someone might help with recommending a reading.
> I'm teaching a soc
of childhood course for the first time so I haven't
> mastered all the lit
myself yet. I'm looking for a good, accessible
> reading (research
article, book chapter, or something good from more
> mainstream media) on
the connection between corporations and
> children/childhood. I have
looked at the edited collection,
> "Kinderculture," but most of those
strike me as more about media and
> children. I'm aiming more for
something on marketing, getting kids to
> buy and such. Any
ideas? As always, thanks for the help in advance.
>
>
>
Jeff
>
>
>
>
--------------------------------
Denise
A. Copelton, Ph.D.
Assistant Professor of Sociology
SUNY Brockport
350
New Campus Drive
Brockport, NY
14420
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