TEACHSOC: Re: reading on childhood

[Del Thomas Ph D]

Hi, Most of the material that has been suggested is unlabeled applied sociology.  It also can contribute to the doom and gloom we are accused of preaching.  The data in the ads is good. It can work many ways.  We used the data in beer ads to develop a date rape prevention program.  The interesting thing is that our ads designed to prevent smoking, and AOD seem not to work well. Since we are preparing students for tasks and solving problems that do not yet exist.... adaptive rather than adoptive learning is required...  What is the data and how may it be adapted to ....lets say reduce obesity. Led :-) Jan Buhrmann wrote: Jeffrey:  Here is an additional book that looks to be related to the efforts of marketers and advertisers toward children: The Cute and the Cool: Wondrous Innocence and Modern American Children's Culture, by Gary Cross Oxford University Press Description The cute child - spunky, yet dependent, naughty but nice - is largely a 20th century invention. In this book, Gary Cross examines how that look emerged in American popular culture and holidays and how the cute turned into the cool, seemingly its opposite, in stories and games. Cross shows how adults have created the ideal of the innocent childhood and have used this to project adult needs and frustrations rather than concerns about protecting and nurturing the young -- and how the images, goods, and rituals of childhood have been co-opted by the commercial world. Magazine and TV ads, articles from the popular press, comic strips, movies, radio scripts, childrearing manuals, and government publications support this argument and the book is illustrated with cartoons, toys, ads, and photos. - Jan Buhrmann ========================== Jan Buhrmann, Ph.D. Assistant Professor Department of Sociology Illinois College E-mail: [EMAIL PROTECTED] Phone: 217-245-3877 "Few people are capable of expressing with equanimity opinions that differ from the prejudices of their social environment. Most people are even incapable of forming such opinions." -- Albert Einstein --- Jeffrey Lashbrook <[EMAIL PROTECTED]> wrote: > > I was wondering if someone might help with recommending a reading.  > I'm teaching a soc of childhood course for the first time so I haven't > mastered all the lit myself yet.  I'm looking for a good, accessible > reading (research article, book chapter, or something good from more > mainstream media) on the connection between corporations and > children/childhood.  I have looked at the edited collection, > "Kinderculture," but most of those strike me as more about media and > children.  I'm aiming more for something on marketing, getting kids to > buy and such.  Any ideas?  As always, thanks for the help in advance. > > > Jeff > > > > -------------------------------- Denise A. Copelton, Ph.D. Assistant Professor of Sociology SUNY Brockport 350 New Campus Drive Brockport, NY 14420 __________________________________________________ Do You Yahoo!? Tired of spam?  Yahoo! Mail has the best spam protection around http://mail.yahoo.com --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Teaching Sociology" group. To post to this group, send email to teachsoc@googlegroups.com To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/teachsoc -~----------~----~----~----~------~----~------~--~---