Why can we have a second brand? Perhaps a new edition under that, and simply cross reference to "The tiddlywiki platform".
Perhaps a third brand and do A/B marketing perhaps one targeted at IT Literates and one to average Joe user. Regards Tony On Tuesday, February 18, 2020 at 3:24:56 PM UTC+11, Mark S. wrote: > > The way that it helps the newcomer is that it lets them know that the > product is OK to > use in the first place. IT people often think only in terms of technology, > but most > other people interface with products via introducers and branding. > > The name "TiddlyWiki", unlike other products mentioned, has a name that > strongly > suggests something diminutive or child-like. This is not something that > people > want to be associated with. In fact, it would be better to have a > pejorative or > scatological name then something that suggests "child." You can have bad > names and still succeed. But you can not give a product that suggests > "toy" and have it widely accepted in the corporate and business world. > > But I see from the various posts that people don't understand the power of > marketing, > or perhaps they believe that they are immune from its effects. That is > part of the magic of > marketing, that people don't even know or recognize that they have been > marketed > to, and that they are unconsciously making decisions based on aspects of a > product that are totally irrelevant. > > > "...the Hitch-Hiker's Guide has already supplanted the great Encyclopaedia >> Galactica as the standard >> repository of all knowledge and wisdom, for though it has many omissions >> and contains much that is >> apocryphal, or at least wildly inaccurate, it scores over the older, more >> pedestrian work in two >> important respects. >> >> First, it is slightly cheaper; and secondly it has the words DON'T PANIC >> inscribed in large friendly letters on its cover." >> > > > > On Monday, February 17, 2020 at 7:56:50 PM UTC-8, Mohamed Amin wrote: > > As a relatively new user (8 months now) I strongly agree with Mark >> Kerrigan, >> >> let me put my thoughts here (excuse my bad english):- >> >> 1- There are very successful Tools with bad names ( >> https://flask-wtf.readthedocs.io/en/stable/) ,or names that NOT reflect >> the current functionallty ("WordPress" name was reflecting the "Blogging" >> part , now it's CMS) >> >> 2- All PR is good PR ( >> https://www.skyword.com/contentstandard/can-bad-advertisements-good-brand/ >> ). >> >> 3- I agree that the name is not reflecting the functionally/capability of >> the tool (at least the "Wiki" part), BUT changing the name now (love to do >> that) will NOT help new user much. >> >> 4- I recently understand that introducing TW5 to the new user is REALLY >> hard, as it is very UNIQUE piece of Tool/Platform, and I think finding some >> ways to do that is the top priority for TW community. >> >> 5- We need to do a "TiddlyWiki BRANDING" by provide solutions/example >> that explane how this "2MB" master piece (most underrated tool) has :- >> - The Philosophy of "non linear contents" (it is hard, but it works very >> good with "real life") >> - the idea of "Smallest information unit" (Tiddlers) >> - the briliant of adding the "Meta Data" to the Tiddlers (Fields) >> - The butty of UI cusomization ( >> http://novye-podarki.ru/heeg.html#%D0%9A%D0%B0%D1%82%D0%B0%D0%BB%D0%BE%D0%B3 >> ) >> - The Power of "Filter operation" >> - WikiText >> - Plugins >> - MultiDimension Tool (Data Structure, Data Modeling, Query Language, >> Messaging, UI , .....) >> - SPA. >> - Static Web Site Design/Generator >> - JavaScript, Html, CSS Playground. >> - .... >> - .... >> >> P.S. : I fall in love with TW from the 1st sight :), just know that I'm >> 46Y IT Engineer, and I'm currently migrating all My Data/Information >> managments and some programming tasks to TiddlyWiki >> >> >> On Tuesday, February 18, 2020 at 3:42:35 AM UTC+2, Mark Kerrigan wrote: >>> >>> Hello >>> >>> I'm skeptical if switching away from the name TiddlyWiki will really >>> entice more people to start using TiddlyWiki. It seems more of the issues >>> are less about the name, but more of the initial technical hurdle to save >>> changes. TiddlyWiki requires the user to set up some sort of saving >>> mechanism. Obviously those of us here are all familiar with our chosen >>> particular method, but the initial user may not always figure out what will >>> be the most effective method for them, especially if they are using >>> TiddlyWiki in a constrained corporate environment. >>> >>> Just my 2 cents, but it would be a shame to change the name and concept >>> of tiddlers but still retain the same sort of underlying complexity and not >>> really create a large increase in the user base. >>> >>> Thanks >>> Mark Kerrigan >>> >>> On Monday, February 17, 2020 at 2:02:38 PM UTC-8, TonyM wrote: >>>> >>>> Jeremy, >>>> >>>> Some carefully considered thoughts follow; >>>> >>>> I agree a name change may be necessary despite my contentment with it, >>>> others seem to read it differently, the recent podcaste that made >>>> reference >>>> to it is a case in point. However we have a clear legacy of plugins and >>>> editions and solutions out there for which searching tiddlywiki will find >>>> the results, as a result "tiddlywiki can not be forgotten", perhaps ever. >>>> >>>> Thus I think this needs a strategy to accompany a name change. One >>>> approach is to promote tiddlywiki with a catch phrase that sheds light on >>>> its function and potentially contains the new name, eventually the new >>>> name >>>> emerges from the catch phrase and becomes the primary name. With the >>>> community aware of this we have time with updates to get the new name >>>> embedded in material on the internet. >>>> >>>> In a previous discussion I suggested starting with a catch phrase to >>>> accompany the name wherever possible of the top of my head, "Tiddlywiki a >>>> website, application, wiki database and a smart document platform". >>>> Personally I really like the broad word "platform" because it sounds >>>> complete and diverse whilst also "ready to go" out of the box. >>>> >>>> One thing is for sure that tiddlywiki and tiddler are sufficiently rare >>>> that they have served us well, choosing a new name badly could send us >>>> into >>>> search engine oblivion even if it describes tiddlywiki well. >>>> >>>> To find a name, Perhaps the first questions is where do we want people >>>> to see tiddlywiki? I think Wiki is a strong though incomplete way of >>>> describing tiddlywiki but wiki can be in the catch phrase, where else do >>>> we >>>> want it to be seen? >>>> >>>> Perhaps we can make it's key weakness an advantage, its weakness is its >>>> diversity of uses, where none should be emphasised over the others, so >>>> trawling the english language for an uncommon word that reflects this >>>> could >>>> be the source of a name, then we need to look for alternatives in other >>>> languages. Usually the larger words are common across multiple languages. >>>> >>>> Can we use the "TW" and redefine it in some way to Totally(awesome)Wiki >>>> platform. >>>> >>>> I do think perhaps the release of TW6/X would be the time to re-label >>>> and the tiddler and tiddlywiki must remain in the empty file such as >>>> "[TotalWiki] the next generation of tiddlywiki". The references >>>> discussions >>>> and prior to this next generation needs to remain searchable and well >>>> known. >>>> >>>> Regards >>>> Tony >>>> >>>> >>>> On Sunday, February 16, 2020 at 5:28:06 AM UTC+11, bimlas wrote: >>>>> >>>>> A wave started which could make TiddlyWiki more and more famous. *Now* >>>>> we might need to make it really user-friendly, so that new people can >>>>> easily get over the initial difficulties and stay with Tiddly. >>>>> >>>>> >>>>> https://hackaday.com/2020/02/14/it-aint-over-til-the-paperwork-is-done-test-driving-tiddlywiki/ >>>>> >>>> -- You received this message because you are subscribed to the Google Groups "TiddlyWiki" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tiddlywiki/e61d641e-e127-4199-be1a-0b9be0957b9d%40googlegroups.com.
