Hi Mat

That's useful feedback, thank you.

* and that the clip is intended as a standalone intro to tw5 from its
> creator (ie. there won't be many more such intros from you)
> ...here's my feedback:
>

My current thinking is that I will iterate the intro video as much as I
can, and get it down to a slicker 5 minutes. I want to also continue to do
rougher, less polished screencasts from time to time.

Many thanks,

Jeremy

I agree with your own reflections that the clip should be shorter/snappier.
> TW is such an amazing and general tool that it is a difficult to "see the
> light" right away - so in order to *hook *people I believe it would make
> sense to *highlight some benefits* with TW already at the start of the
> clip. I would suggest you insert a screen with a bullet list of concrete
> examples and benefits for the above stated target group. Perhaps some of
> the application examples listed on tw.com? A glance at what, say,
> Evernote, Basecamp and other services mention as their benefits could
> perhaps give a sense of what people need/appreciate.
>
> Second, the clip, nice and friendly as it is, is of course also very
> amateurish and it does not reflect how mature or sophisticated TW is.
> Someone new could mistake it for merely a (very) neat hack. Now, we know
> they're totally wrong... but they don't. I believe an introductory clip for
> something like this must convey *credibility.* How would they otherwise
> know how great it is? Maybe you can mention that we're X thousand members
> in the tw group. TW has been developed for Y years. Z thousand copies of
> the earlier versions of TW have been downloaded. They must know they will
> not waste their time with something that is abandoned in 6 months. Chest
> beating is not only deserved but also *necessary *to convince many
> (most?) people.
>
> Also, if it is possible to use on tablets and/or smartphones, then please
> show this in the clip. A quick flash of a tablet in the first one or two
> minutes.
>
> I notice the link below the clip (good!) but I suggest a* call for action
> *at the end of the video too, ie. to go to the website and download it.
> Maybe it's possible, like on youtube, to put a physical url on the clip for
> clicking.
>
> Ok, hope this is of use to make people try TW5.
>
> <:-)
>



-- 
Jeremy Ruston
mailto:[email protected]

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