On the interval - ratio distinction, I draw some zinnias in colored chalk on the board 
and measure them on an equal-interval scale that has a zero point at the level of the 
bottom of the chalkboard. But then I reveal the secret that some zinnias do not 
"start" at the same zero point (they were sunk too deep into the ground). So the ratio 
(e.g. multiplication, division) statements we previously generated (e.g. zinnia A = 2* 
zinnia B) are not true. But, operations of addition and subtraction still
hold (e.g. difference between Zinnia A and Zinnia B = difference between Zinnia C and 
Zinnia D). To be honest, I enjoy these discussion more than students do. I then 
quickly jump to more psychological examples scaling beauty and intelligence. Beauty 
works good because most people compare others in beauty, and even make ratio 
statements (person A = twice as beautful as person B). (Wasn't there a movie called 
'10' in which 10 referred to scaled beauty ? ? ? ).

BUT, I think psychologists get too hung up on this topic (aside from the categorical - 
numeric distinction discussed by other tipsters, which is critical). A quick scan of 
some introductory statistics books written by statisticans indicates they don't beat 
the drum too loud on this issue. Of course, numbers "don't know where they come from." 
To me it all depends on what you end up talking about at the end of your study. If you 
scale "beauty" for instance, do you talk about beauty, or, just numbers
from your particular scale? Because the existence of "beauty" (outside of your 
particular scale) is irrefutable, I'd mind my "ps and qs" and not assume equal 
intervals and definitely not true zero. You collect data with your scale, but then 
cast your research findings in terms os the underlying construct of beauty. But in the 
case of intelligence it is harder to separate the scale from the underlying construct. 
When people say "show me intelligence" they often point to a particular intelligence
test.

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John W. Kulig                        [EMAIL PROTECTED]
Department of Psychology             http://oz.plymouth.edu/~kulig
Plymouth State College               tel: (603) 535-2468
Plymouth NH USA 03264                fax: (603) 535-2412
---------------------------------------------------------------
"What a man often sees he does not wonder at, although he knows
not why it happens; if something occurs which he has not seen before,
he thinks it is a marvel" - Cicero.



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