At 04:24 PM 9/13/00 -0400, Michael Quanty wrote:
>Research by Zajonc showed that being exposed to nonsense stimuli below
>threshold increased S's liking for them. The more often someone was
>subliminally exposed to the stimulus the more they liked it (e.g., a Turkish
>word flashed 16 times would later be rated higher than one flashed 2 times).
Hello,
I'm not familiar with the Zajonc work, but other researchers have demonstrated
that one need not expose novel stimuli below any threshold to get these kinds
of "mere exposure" effects. Did Zajonc compare subliminal to supraliminal
exposure? If so, and if subliminal presentations had greater effects, I'd
find that
interesting.
Best,
Mike
************************************************
Michael J. Kane
Department of Psychology
P.O. Box 26164
University of North Carolina at Greensboro
Greensboro, NC 27402-6164
email: [EMAIL PROTECTED]
phone: 336-256-1022
fax: 336-334-5066
