My recollection is that Zajonc was extending the "mere exposure" effect on
attraction by demonstrating that the exposure could be so minimal as to
escape notice. I believe he was most interested in demonstrating the
robustness of the relationship between exposure and attraction rather than
the perceptual properties, and I do not recall such comparisons of supra v
subliminal. Of course, the details are barely liminal to me now.
Reference: Kuntst-Wilson, W.R., & Zajonc, R.B. (1980) Affective
discrimination of stimuli that cannot be recognized. Science, 207, 557-558.
Michael B. Quanty, Ph.D.
Psychology Professor
Senior Institutional Researcher
Thomas Nelson Community College
PO Box 9407
Hampton, VA 23670
Phone: 757.825.3500
Fax: 757.825.3807
-----Original Message-----
From: Michael J. Kane [mailto:[EMAIL PROTECTED]]
Sent: Thursday, September 14, 2000 9:12 AM
To: [EMAIL PROTECTED]; [EMAIL PROTECTED]
Subject: RE: info: subliminal
At 04:24 PM 9/13/00 -0400, Michael Quanty wrote:
>Research by Zajonc showed that being exposed to nonsense stimuli below
>threshold increased S's liking for them. The more often someone was
>subliminally exposed to the stimulus the more they liked it (e.g., a
Turkish
>word flashed 16 times would later be rated higher than one flashed 2
times).
Hello,
I'm not familiar with the Zajonc work, but other researchers have
demonstrated
that one need not expose novel stimuli below any threshold to get these
kinds
of "mere exposure" effects. Did Zajonc compare subliminal to supraliminal
exposure? If so, and if subliminal presentations had greater effects, I'd
find that
interesting.
Best,
Mike
************************************************
Michael J. Kane
Department of Psychology
P.O. Box 26164
University of North Carolina at Greensboro
Greensboro, NC 27402-6164
email: [EMAIL PROTECTED]
phone: 336-256-1022
fax: 336-334-5066
