>
> On Wed, 13 Sep 2000 [EMAIL PROTECTED] wrote:
>
> > Research by Zajonc showed that being exposed to nonsense stimuli below
> > threshold increased S's liking for them. The more often someone was
> > subliminally exposed to the stimulus the more they liked it (e.g., a Turkish
>>
> > word flashed 16 times would later be rated higher than one flashed 2 times).
>
> I'm somewhat confused by this. The Zajonc "Turkish" experiment I
> know is a pseudo-subliminal experiment, where the subjects are
> led to believe they're taking part in a subliminal perception
> experiment, but aren't. In the experiment, the subjects are told
> that words will be flashed on a screen, but nothing is (typical
> social psychologist deviousness). The point is to study
> predictions from the Hull-Spence model relating to social
> facilitation effects.
>
> Is there another Zajonc experiment where he really does it?
Hi Stephen,
A former ph.d. advisee of Zajonc's, Kari Edwards, did her dissertation using
the subliminal conditioning of attitudes toward neutral symbols (chinese
ideographs). She got some cool results. Interesting reading. The references
for her dissertation, and the journal article based on the dissertation are:
DT: Dissertation-Abstract
TI: The primacy of affect in attitude formation and change: Restoring the
integrity of affect in the tripartite model.
AU: Edwards,-Kari-E..
SO: Dissertation-Abstracts-International. 1992 Nov; Vol 53(5-B): 2583.
IS: 0420-073X
PY: 1992
Record 9 of 9 in PsycINFO 1989-1992
AN: 1991-01227-001
DT: Journal-Article
TI: The interplay of affect and cognition in attitude formation and change.
AU: Edwards,-Kari
SO: Journal-of-Personality-and-Social-Psychology. 1990 Aug; Vol 59(2): 202-216.
IS: 0022-3514
PY: 1990
best,
Todd
Todd D. Nelson, Ph.D.
Associate Professor
Department of Psychology
California State University-Stanislaus
Turlock, California 95382
Office: (209) 667-3442
FAX: (209) 664-7067
E-Mail: [EMAIL PROTECTED]
Web: Http://www.csustan.edu/psych/todd/index.html
