Hi Mike et al. - eHarmony.com was founded by psychologist Neil Clark Warren, a 
former professor and Dean at Fuller Theological Seminary and, I believe, a 
Ph.D. student of Carl Rogers...Scott

________________________________________
From: Mike Palij [[email protected]]
Sent: Sunday, February 07, 2010 8:36 AM
To: Teaching in the Psychological Sciences (TIPS)
Cc: Mike Palij
Subject: [tips] Matchmaker, Matchmaker, Make Me A Match!

There is an interesting little article in the NY Times about the "relationship"
websites that have come into existence that try to match people on some
criteria in the hopes that they form a long-lasting relationship.  See:
http://www.nytimes.com/2010/02/07/business/07stream.html?th&emc=th

These websites are not geared toward personal ads for people seeking
a date, rather, as might be expected, some of these websites use
psychological testing or even biological testing for match-making.
Consider:

(1)  ScientificMatch.com matches people up on the basis of genetic
analysis, such as markers for the immune system as well as some
defintively non-biological markers (e.g., criminal and bankruptcy
check, verificiation of age and marital status, etc.)

(2)  Chemistry.com (a subsidiary of Match.com) has biological
anthropologist Helen Fisher create a questionnaire about a person's
traits and temperament.  A quote from Fisher provides some insight
into her views:

|“If Helen Fisher can give you right off the bat individuals that your
|brain is more likely to be attracted to,” she says, “so much the better.”

Apparently, in matters of romance, one should focus on the brain
and not the mind.  Also, beware of people who refer to themselves
in the third person.

(3) eHarmony.com was developed by a psychologist (his name is
not given in the article but he has appeared and been identified on
eHarmony's TV commercials -- I don't remember it though) whose
experience is in marriage counseling and tries to match people on
the basis of self-reproted values, family background, and social
styles.

How successful are these services?  That depends upon how one
defines success.  It is unclear how many "successful" long-term
relationships have been created by these services but they do
constitute about a $976 million annual industry, which many might
consider to be quite successful.

The article asks the question "are these two techniques at matching
people better than the old ones or are they essentially similar in
function?"  Consider the following quote:

|At the end of the day, however, it may be that the success of such
|sites is attributable not so much to their proprietary methods as to
|their choosy, self-selected members who don’t want to wink at and
|woo the first person whose profile they read online. The sites attract
|cohorts of people interested in slowing down the online dating and
|mating process, in finding out more information about potential
|partners — or in ruling out unlikely suitors — before they graduate
|to the meet-and-greet stage.
|
|THE more advanced the partner prediction sites, the more they may
|actually serve a more old-fashioned role. The sites provide background
|details on a person’s family, education, aspirations, character, genetic
|traits and general health of the type that was once public information
|in farming or immigrant communities or even in hunter-gatherer societies,
|Dr. Fisher says.
|
|Indeed, at least from the point of view of evolutionary science, you’d be
|better off spending $50 — and more likely to find a mate — by using a
|premium dating site than by dropping $50 on drinks in the uncertain
|waters of singles bars.

-Mike Palij
New York University
[email protected]


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