Encoding specificity doesn't really refer to the effect of environmental
context cues, although the phenomena are related.

Cues from context (like studying in the same room) are weak relative to
associations developed between meaning of cues and information to be
retrieved.  So studying in the same physical environment is good for
short-term retrieval of weakly-learned material.  When other associations
work for the retrieval and these are strong, the effects of these stronger
retrieval cues overshadow contextual cues.  Contextual effects fade as the
strength of overall learning increases.

Encoding specificity (a la Tulving and Thompson) is related to the
specificity of retrieval cues learned at the time of study and those
available at the time of test.  These could be context cues, but Tulving and
Thompson focused on cues related to the material learned and the specificity
refers to the encoding of these associations.  Tulving and Thompson had
students learn words in the context of weak associates as study cues (e.g.,
HEAD - LIGHT).  When HEAD is presented as the cue during test, retrieval was
usually successful.  If a different weak associate was presented as the cue
(e.g., NIGHT), the cue was ineffective. They got this effect when either
weak associate was used as the studied cue (half studied with HEAD, half
with NIGHT).  When a strong associate is presented as a free association cue
(e.g., DARK), students produce LIGHT as a free associate response, but
frequently fail to recognize this as a to-be-remembered word connected to
one of the weak associates.  (A weird example of a recognition test
producing worse performance than a retrieval task.)  This phenomenon
supports the advice that students should anticipate the types of questions
(and types of retrieval cues) they will get during testing and explicitly
encode the material with those retrieval cues when they study.

A related phenomenon to this discussion is the fan effect (many studies by
John Anderson).  The fan effect describes the way in which excitation for
retrieval is distributed among the many associations to a retrieval cue.
 The larger the fan (the more items associated with the cue), the slower the
speed of activation and the weaker the activation of any one item.   The
more items associated with a single cue, the less effective that cue will be
in retrieving any one item.  However, in a semantic network in which items
are widely interconnected, this effect is minimized.  That is, if an item
serves as a retrieval cue for many items, the negative effect of the fan
effect is offset by the fact that to-be-retrieved items are associated with
many potential retrieval cues. Thus, any learning that increases the number
of potential retrieval cues that might successfully activate the
to-be-remembered item will lead to more successful recall.  This is why
experts retrieve knowledge in their domain of expertise quickly and
successfully rather than get mired in fan effects:  Their semantic networks
are highly structured and interconnected, enabling retrieval through a
variety of routes and using various retrieval cues.  This highly redundant
and interconnected associative network can emerge from distributed study
times, study in a variety of contexts, connecting new learning to other
known material, etc.  All good study strategies, but effortful.

The problem for education is that we frequently test students only after
short retention intervals.  In many cases, strategies that produce good
long-term retention don't look as good as the short-term strategies in an
immediate test - the benefits of these "better" strategies only appear in
experiments in which students are tested after a delay (e.g., two weeks
after the study session).  Given the way we test, students who use
strategies that enhance short-term retention at the cost of long-term
retention (cramming, relying on cues in a single environmental context) get
reinforced for using these strategies instead of strategies that produce
deeper, long-term retention but take more effort and might not produce
results as good as cramming in a short term test.

Claudia J. Stanny, Ph.D.
Director
Center for University Teaching, Learning, and Assessment
Associate Professor
School of Psychological and Behavioral Sciences
University of West Florida
11000 University Parkway
Pensacola, FL  32514 – 5751

Phone:   (850) 857-6355 or  473-7435

[email protected]

CUTLA Web Site: http://uwf.edu/cutla/
Personal Web Pages: http://uwf.edu/cstanny/website/index.htm



On Mon, Sep 6, 2010 at 6:53 PM, <[email protected]> wrote:

>
>
> I don't see problem. Yes, encoding specificity works, but will not lead to
> very strong retention. Varying the situation and type of rehearsal can,
> perhaps, promote geater chance of encoding cues promoting retention in
> diverse retrieval situations....and maybe even exams employing diverse types
> of questions. Just a thought. Gary
>
>
> GPeterson
> SVSU
> Gary's iPad
>
> On Sep 6, 2010, at 7:40 PM, Annette Taylor <[email protected]> wrote:
>
>
>
>  Does anyone know what is the 1978 studied referred to in this article
> that suggests that it is better to change study locations. I have forever
> seen evidence that it IS indeed better to study in one place and have one
> place set aside for studying. My students have replicated, endlessly,
> the Tulving and Thomson studies on encoding specificity with students who
> study and test in the same place outperforming those who study and in
> different places; and those who study in one place and imagine themselves in
> that place while testing in a different place.
>
> So, this seems to beg for a new study: students who study in multiple
> places and then test in a new place versus those who study in only place and
> imagine themselves in that place when taking the test in a new place.
>
> Annette
>
>  Annette Kujawski Taylor, Ph. D.
> Professor, Psychological Sciences
> University of San Diego
> 5998 Alcala Park
> San Diego, CA 92110
>  <[email protected]>[email protected]
>
>  ------------------------------
> *From:* Christopher D. Green [[email protected]]
> *Sent:* Monday, September 06, 2010 2:26 PM
> *To:* Teaching in the Psychological Sciences (TIPS)
> *Subject:* [tips] Mind - Research Upends Traditional Thinking on Study
> Habits - <http://NYTimes.com>NYTimes.com
>
>
>
> The New York Times looks at strategies for effective studying (and takes
> down "learning styles" along the way).
>  <http://www.nytimes.com/2010/09/07/health/views/07mind.html?hp>
> http://www.nytimes.com/2010/09/07/health/views/07mind.html?hp
>
> Chris
> --
>
> Christopher D. Green
> Department of Psychology
> York University
> Toronto, ON M3J 1P3
> Canada
>
>
>
> 416-736-2100 ex. 66164
>  <[email protected]>[email protected]
>  <http://www.yorku.ca/christo/>http://www.yorku.ca/christo/
>
> ==========================
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