The size of the company can't help if the underlying technology doesn't make it easy.
The SB Touch is running an embedded Linux on ARM processor. The clean way of "switching off" a Linux system is to do a complete shutdown, which however takes time, and takes even more time to wake the system up (reboot) afterwards. You can btw observe this on many BluRay players who take ages to boot. So, while I agree that this is not nice, I think indeed most people probably would prefer to pollute and spend 7$ a year on electricity... rather than to wait. We need a real change in mentality and in systems design. Of course the 7$ is not a reason to change your behaviour, not if you have just paied >200$ for a device that anyhow will be "written down" and probably replaced by its successor in less than 1.5 years. Yet - if all people on earth who have HiFi chains today buy SBTouches and leave them switched on day and night - can you imagine what the additional power consumption would be?!? So - it's not responsible behaviour to leave it switched on - but its not well designed for being switched off. Seems there is no easy solution?
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