Hey everyone I see a lot of doubts in here about how to help Trisquel to
spread, well let me tell you my point of view:
First of all I am a Lawyer, a Divorce Lawyer, and I do my own advertising,
and as you may guess, it is kinda difficult, but here is a few things I have
learned and I think can apply to any kind of service of product:
1.- Always talk about the joy this product brings: When I talk about my job,
more than often people tell me you divorce people? You must suck, and I never
let that bring me down.
I always answer: -Well you know there are a lot families with violence, and
thanks to me, and the good work I do, many families have an opportunity for a
better life. You should see how thankfully my clients are after the divorce.
And how many children are protected from abuse.
2.- I am not criticizing the person for not understand, I know they don’t,
even before the conversations begins, I know they will confront me, but I
talk about how good my product is. So when I do the same for Trisquel it is
something like this:
What is Trisquel? Can you use the Photoshop? Windows is better, I don’t
have time to learn something new.
-You know I am really happy I learned to use Trisquel, it is the best, I am a
lawyer, not a computer scientist, and I was able to learn, because it is
easy. All the programs you need are in one place, kinda like the store you
have in your smartphone.
And they are really fast, you should see how faster is libreoffice compared
to office. And I never have viruses. I can download everything I want and I
don’t have to worry about viruses, I wanna see you trying that on windows.
Oh and Trisquel is really so much better than windows. I even save time
because how faster it is. And you know what it is FREE. (as in free beer) I
am so happy I stopped using windows.
-So if it is so great and free how come no one uses it? And we all use
windows.
-Well, there is a lot of people who uses it, linux, in which Trisquel is
based, is used by google, doprbox, netflix, and a lot, and I mean a lot of
companies, even your android uses linux. But I know is not that well known,
thats because Trisquel is ethical software, and windows is not.
-Ethical?
-Yes, windows was done with profits in mind, and they were able to sold it to
a lot of computer companies, but that doens’t mean they have something
better, you know as well as I, that there are a lot of musicians out there
that sound better than what we hear in the radio. And yet bad artists can
sold a lot of records.
3.- I never talked about free software and how you are a slave of Microsoft
for using windows. I let the people ask me that. Why? Because people does
not react well to that kind of things. But, if you tell them how happy you
are they will get interested and THEN and ONLY then you can explain them
about Free software and all that.
4.- But free software philosophy is important. -I know, but, what is more
important being free or being and slave and understand freedom? If you manage
to set people free you are doing more good that teaching them about freedom.
Once they are free they will want to know more about their freedom.
We gotta understand that marketing exist for a reason. And good advertising
is not about telling you a list of all the philosophical or scientific
reasons you should use a product.
Advertising is about making you feel good about a product.
If you manage to make people feel good about Trisquel they will want to try
it. And they will love it. And then when you teach theme about the philosophy
of free software they will support you.
Please don’t make feel bad others for don’t understanding freedom, they
just don’t understand, but you do. If you really care about freedom, you
will be patient, after all, liberty is worth the inconvenience.
