The most difficult person to free is the one who doesn't even know he's shackled. If we only talk about practical benefits that will teach people nothing about freedom. And that is the only unique benefit free software has. If a person isn't in it for the freedom they will jump ship for the next shiny thing.

But I'm not a marketing guy. And I find it a slimy business. But if that works for you, keep doing it. Just make sure that you do explain the heavy stuff as well, otherwise I believe all your efforts are in vain. After all a person using free software without knowing it is practically not free. And sadly there is a whole lot of such people.

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