On Mon, Jul 27, 2009 at 6:44 PM, Mark J.<[email protected]> wrote: > > On Jul 27, 1:53 pm, Tom Wolper <[email protected]> wrote: >> This is a thought I've kept to myself until now, but it seems obvious: >> if a late night talk show is such a good idea at 10 PM, why hasn't >> anyone done it? Maybe there's some show from the '50s and so I would >> have to say nobody came up with the idea in the current market >> structure. > > In the summer of 1969, Dick Cavett did a talk show on ABC three nights > a week at 10 p.m. When Joey Bishop quit, he moved to late-night in > December of that year. Of course, this was 40 years and only meant > originally as a summer replacement.
I'm guessing in 1969 the affils weren't as sensitive to late news lead-ins. And there weren't issues like the premium of Thursday nights for movie ads. I don't want to make a commitment to the idea of a talk show at 10 being a dumb idea simply because nobody's done it. After all, putting late news at 10 (ET) might not have seemed too bright when first proposed and it has done well enough. Tom --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
