> They need Leno to work at 10PM and feed viewers to Conan after late local news.

What NBC execs are doing is using the Palin approach to marketing,
figuring if they keep calling themselves mavericks and risk-takers
enough, someone else might actually see them as something other than
desperate fools.

I would guess that NBC doesn't have the bankroll to keep funding the
10pm M-F timeslot with scripted dramas. I would also guess that NBC
execs are aware that low-budget reality fare doesn't sell well in
reruns, off-net, or DVD. They've already hacked their news and sports
budgets to bits, so a newsmagazine wasn't in the cards. All that was
left to them was some form of variety program, and it was
better/easier to include Leno (who is at least a known quantity) than
try and fail with five new shows/hosts. They aren't building Leno a
new studio, and they aren't giving his show as big a staff as the
Tonight Show... if the show were any cheaper, Dick Clark would be
producing it.

Silverman left the same way Warren Littlefield did a few years ago,
and Brandon Tartikoff several years ago. He picked up a development
deal where he'll sell programing back to NBC and make more money than
he did when he worked for them directly. I doubt he was pushed out,
because his job is/was among the worst in the industry. The old
standards of success are unattainable given the modern media climate.
Silverman is getting out before the new standards are defined, at
which point NBC will really look bad.

-- 
Kevin M. (RPCV)

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