On Sun, Nov 1, 2009 at 10:22 PM, Tom Wolper <[email protected]> wrote: > > On Sun, Nov 1, 2009 at 10:05 PM, Steve Timko <[email protected]> wrote: >> >> I wonder if the ratings for 11 p.m. news continue to decline. > > If they do, I don't think affiliate station managers will be shy about > pointing that out in trade and local papers.
For example... http://blogs.tampabay.com/media/2009/10/jay-leno-may-be-pulling-down-11-pm-ratings-for-wflach-8.html October 29, 2009 (SNIP) the former Tonight Show host may have contributed to an 18-percent drop in viewers for Tampa NBC affiliate WFLA-Ch. 8's 11 p.m. newscast. This means Leno may have helped cost WFLA first place at 11 p.m., handing the crown to rival CBS affiliate WTSP-Ch. 10. (SNIP) This is the outcome Leno critics feared most; that low ratings for his 10 p.m. show would also pull down ratings for the 11 p.m. newscasts which follow on NBC affiliates. For example, while WFLA's 11 p.m. ratings have fallen, rival WTSP-Ch. 10 has seen its 11 p.m. ratings rise 46 percent, likely due to stronger ratings for its popular 10 p.m. dramas such as CSI: Miami and The Mentalist. WFLA, which was leading the 11 p.m. ratings before Leno's debut, is now in second place, unseated by the new ratings dynamic Leno seems to be leading. (SNIP) WFLA isn't alone. according to the New York Post: "Ratings for late newscasts at NBC affiliates in 44 of the top 56 metered markets are down this year, falling an average of 13 percent in the first four weeks of the season compared with a year ago. In 10 of the top 25 major markets, the numbers are worse, with New York down 22 percent, Philadelphia off 37 percent and Miami down 30 percent." And the fallout goes beyond local affiliates: ratings for Leno's successor Conan O'Brien are down 47-percent from last year, about 2-million viewers, when Leno himself hosted, according to the New York Times. Other NBC shows such as Law & Order and Law & Order: SVU have floundered in 9 p.m. timeslots, pushed from their traditional 10 p.m. hours to make room for Leno. (SNIP) It's likely NBC will try holding off antsy affiliates until after Christmas, when they can see how Leno's new show do against rivals' moribund holiday schedules. --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
