On Mon, Nov 2, 2009 at 2:22 AM, PGage <[email protected]> wrote:
>
> http://blogs.tampabay.com/media/2009/10/jay-leno-may-be-pulling-down-11-pm-ratings-for-wflach-8.html
>
> WFLA isn't alone. according to the New York Post: "Ratings for late
> newscasts at NBC affiliates in 44 of the top 56 metered markets are
> down this year, falling an average of 13 percent in the first four
> weeks of the season compared with a year ago. In 10 of the top 25
> major markets, the numbers are worse, with New York down 22 percent,
> Philadelphia off 37 percent and Miami down 30 percent."

A year ago is a lousy benchmark because of the election. Philadelphia
and Miami are in swing states and there were enough local campaign
events with local TV news coverage to inflate ratings.

For a situation like WFLA, going from #1 to #2 is more serious. I'd
want to know if both stations have the same news director and anchor
teams before saying Leno is to blame for viewer falloff.

Tom

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