On Sat, Nov 28, 2009 at 10:04 AM, Jon Delfin <[email protected]> wrote:
> Why do I feel that you're putting a lot more thought into this than anyone at 
> NBC is?

That is funny. Part of that is just a certain fetishist tendency in my
personality - but it also suggests an old saying in my profession -
when the therapist cares more about the patient getting better than
the patient does himself, something is wrong. Similarly, when a TV
viewer cares more about the success of a tv program than the network
that shows it, something is probably wrong too (not to mention that I
have not actually been a viewer of The Jay Leno Show for about 8 weeks
now).

But your observation suggests something else too - something that has
been growing on me the last couple of months. Rather than the Jay Leno
Show being a high stakes gamble by a major television company to try
to fundamentally change the game, it may simply be a recognition that
prime time network programming is just not that important any more. In
that sense, the Jay Leno Show is the equivalent of George Costanza
walking around in sweat pants.

But that can't be quite right - even if the days of big networks
making a lot of money from programming the 10:00 pm hour are numbered,
the Leno experiment has multi million dollar implications for other
high profit areas in NBC (and thus GE)'s portfolio: it so far has
decreased profitability in the 9:00 hour, it has decreased
profitability in late night, and it has decreased profitability in the
late local news for NBC affiliates. From that stand point it is hard
to imagine anything more important to NBC than fixing this Leno
problem, and yet it is hard to see much evidence that they are
thinking deep thoughts about it.

-- 
TV or Not TV .... The Smartest (TV) People!
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