On Sat, Nov 28, 2009 at 7:53 PM, Kevin M. <[email protected]> wrote:
> I am not an expert on the small markets, but are there still parts of
> the country where the broadcast networks are not represented? I ask
> because I don't see what an affiliate would pick up if it dropped NBC.
> It isn't as though MyNetworkTV is going to get them better ad rates.
> For an affiliate to threaten to drop NBC seems like an empty threat to
> me.

I would like to know more about this. I am thinking of a situation
where, say, a current NBC affiliate is in some way a more desirable
partner than an ABC or CBS affiliate (maybe the local news is better
or better rated, or they have a good contract with a popular sports
team, or they have better coverage (I guess that was more of an issue
in the pre-digital days). This more desirable station then might
threaten, when it can, to change affiliation to CBS or ABC, leaving
NBC with the less desirable affiliate. Of course we had an affiliate
change here in the Bay Area some years ago when KRON lost its NBC
affiliation, which was picked up by a south Bay station. KRON then
went independent, but this was due to other issues, not because of
KRON trying to pressure NBC to improve ratings or programming.

I suspect the real threat from affiliates is to not clear the Leno
show, or put it on at a later hour, though I don't really understand
what the options are there either.

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