I like the approach my local NPR station (KUT, Austin) takes, but it wouldn't work with stunt programming. A couple weeks before the drive starts, they put ads into their normal station break times saying, more or less, that if you donate now you might get a shorter period with them pre-empting normal programs to beg because they'll cut those off as soon as they reach their goal. This last time, they added a giveaway of a couple of iPads to the mix. IIRC, this last time, the cutaways did disappear on a Thursday or so, but I don't know if they're getting anyone they wouldn't have gotten anyway with this tactic.
-- David J. Lynch [email protected] -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
