On Sat, Apr 16, 2011 at 2:55 AM, JW <[email protected]> wrote:

> > So will we get a crafty blocking out of logos as NBC tries to find a new
> > sponsor, or will Leeann Tweeden be hosting a documentary discussing the
> > dangers of gambling addiction come Monday night?
>
> If Poker After Dark has lasted this long, there must be an audience.
> If Full Tilt goes away, some surviving poker site will probably be
> willing to pick up the sponsorship, or NBC will just have to sell
> harder to non-poker advertisers.
>

I watch all of the Poker After Dark shows (recorded of course for viewing at
a more convenient time). I don't know how many new tournaments they
broadcast each year, but they show a hell of a lot of reruns (my TiVo only
records new ones, and it seems more weeks than not it does not record,
though I do have a week's worth piled up now I see).

The problem with JW's suggestion is that PAD functions at least as much as a
commercial for Full Tilt as it does as a program sponsored by Full Tilt. The
ratings could easily be smaller than they would be for a Tonight Show rerun,
and still be valuable to an Online Poker site (but nobody else) because of
how nicely targeted the audience is. I am not sure how many other
advertisers would find the audience this show delivers to be worth
sponsoring (perhaps a stripper club or bankruptcy lawyers).

-- 
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