On Sat, Apr 16, 2011 at 1:58 PM, PGage <[email protected]> wrote: > > In the blog you reference Harris seems a little less optimistic than you > about the Poker shows. He writes: "There's one interesting bit of media > fallout to watch. Full Tilt Poker is the primary sponsor of "Poker After > Dark" on NBC. PokerStars is the primary sponsor of "High Stakes Poker" on > GSN and has its own shows, "Million Dollar Challenge" and "The Big Game," on > Fox affiliates across the country. ESPN garners a huge amount of revenue > from both sites for its coverage of the World Series Of Poker. Now that > those sites have barred US players, it seems unlikely that they'd continue > to spend the marketing dollars necessary to sponsor those shows. Can those > networks find replacement sponsors elsewhere? If not, poker on TV may have > to take a hiatus until the legal climate is cleared up." > > Your suggestion seems to be that the various Indian and other legal Casinos > would pool advertising for these shows. I guess that is possible, but I am > not sure if that would make sense for them. The people who watch those > programs already know about the local casinos (I doubt many non-poker > players stumble upon these shows and then wonder where they might be able to > go to play). The online poker sites advertise not so much to inform viewers, > but to motivate them to play right now. With what must be very small > ratings, I can imagine the online companies still getting value from > advertising, but I am not sure traditional casinos would.
The opinion about having casinos replace online poker sites is mine and not that of Paul Harris. The source from Harris is the idea of people now unable to play poker online can be brought into casinos for games. If the TV poker shows go away the casinos might not reap the online refugees so that gives the casinos motivation to pick up the advertising and keep the shows on the air. The problem is that the gambling business is fragmented and there's no single company or organization that would see the self-interest in buying national ads or sponsoring a show or the World Series of Poker. That's why I thought they'd pool together. It's also possible that one big company like Harrah's has enough casinos in enough markets that they'd do national ad buys. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
