On Tue, Jul 5, 2011 at 12:58 PM, Joe Hass <[email protected]> wrote:
> While I don't dispute the general fact you propose, I would add that
> you write for your intended audience. In this case, I think (and would
> be happy to retract this if someone can show me data otherwise) you
> can assume that the audience would, in in this case, be able to either
> handle the word or figure it out.

The specific topic doesn't enter into the level of intelligence. The
Wall Street Journal's intended audience is people with 7th grade
intelligences who have an interest in economics and the stock market.
US Weekly's intended audience is people with 7th grade intelligences
who have an interest in celebrity gossip and dieting. Sunday morning
chat shows are for people interested in politics, but they are not
targeting people who are more intelligent than any other journalistic
enterprise.



-- 
Kevin M. (RPCV)

-- 
TV or Not TV .... The Smartest (TV) People!
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