On Tue, Jul 5, 2011 at 5:20 PM, Kevin M. <[email protected]> wrote: > ... Also note that from an advertising > perspective, the more educated the audience, the less likely they are > to be swayed by standard marketing, so media aimed at the best of us > will be less likely to turn a profit using conventional means.
Everything I have read recently about cognitive science and decision making goes against that sentence. Scientists studying decision making mechanisms in the brain are finding out that reasoned thinking plays much less of a role no matter how intelligent the person. Advertisers learned long ago, without even knowing about this research, how to bypass the part of the brain responsible for rational thinking and appeal directly to the emotional part. In fact, highly educated people may be more vulnerable to the messages in advertising because they think they have developed rational defenses when that part of the brain is not actually engaged. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
