n Tue, Jul 5, 2011 at 3:30 PM, Kevin M. <[email protected]> wrote:
> On Tue, Jul 5, 2011 at 3:18 PM, Tom Wolper <[email protected]> wrote: > > Everything I have read recently about cognitive science and decision > > making goes against that sentence. Scientists studying decision making > > mechanisms in the brain are finding out that reasoned thinking plays > > much less of a role no matter how intelligent the person. Advertisers > > learned long ago, without even knowing about this research, how to > > bypass the part of the brain responsible for rational thinking and > > appeal directly to the emotional part. > > > > In fact, highly educated people may be more vulnerable to the messages > > in advertising because they think they have developed rational > > defenses when that part of the brain is not actually engaged. > > If you happen across a published study on that, can you please forward > that to me, on or off list? I'd want to read those findings before I'd > feel confident in responding to them. I will state that from the > communications classes I took in college, it goes against the majority > view. There is generally a reason why A&E, Bravo, AMC, etc. no longer > specialize in entertainment geared toward the intellectual, and it is > generally that the intellectuals weren't buying enough. > I am going to vote with Tom on this (and was going to make a similar post before I saw his). I don't know what the Communications literature has to say about this, but the psychological literature suggests that intelligence has very little to do with being influenced by advertising (unless perhaps in actions that lead to minimizing exposure to advertising in the first place). I doubt seriously that A&E dumbed themselves down because smart people were not being influenced by their advertising - more likely they did it because it attracted more viewers to be influenced. I will try to find you are references. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
