On Tue, Jul 5, 2011 at 3:18 PM, Tom Wolper <[email protected]> wrote: > Everything I have read recently about cognitive science and decision > making goes against that sentence. Scientists studying decision making > mechanisms in the brain are finding out that reasoned thinking plays > much less of a role no matter how intelligent the person. Advertisers > learned long ago, without even knowing about this research, how to > bypass the part of the brain responsible for rational thinking and > appeal directly to the emotional part. > > In fact, highly educated people may be more vulnerable to the messages > in advertising because they think they have developed rational > defenses when that part of the brain is not actually engaged.
If you happen across a published study on that, can you please forward that to me, on or off list? I'd want to read those findings before I'd feel confident in responding to them. I will state that from the communications classes I took in college, it goes against the majority view. There is generally a reason why A&E, Bravo, AMC, etc. no longer specialize in entertainment geared toward the intellectual, and it is generally that the intellectuals weren't buying enough. -- Kevin M. (RPCV) -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
