On Fri, Feb 24, 2012 at 1:24 PM, Tom Wolper <[email protected]> wrote:

> I give Maher and Yahoo credit for putting it together. I don't
> understand the value of an exclusive live stream.

It is becoming an effective means of increasing brand awareness and
individual marketing. UFC would not have a lucrative deal with Fox,
FoxSports, and FX had they not been live on UStream fir the last few
years. Between streaming video and bootleg recordings, MMA now ranks
above traditional boxing in popularity. Maher's Twitter feed, HuffPo
articles, and "Overtime" segments of his HBO series have made him
better-than-average in terms of having a strong online footprint. That
said, I am less of a fan of Maher than I was because his content is
more preachy than funny. I notice on Real Time and last night's
special that he laughs a lot at his own jokes. That never sits well
with me.



-- 
Kevin M. (RPCV)

-- 
TV or Not TV .... The Smartest (TV) People!
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