Sally Jenkins admits she's not really NBC's idea of the demo, but she does 
point out that times have changed and perhaps NBC's approach to the 
Olympics should change with them:

https://www.washingtonpost.com/sports/olympics/by-packaging-the-olympics-nbc-insults-viewers-and-the-athletes-themselves/2016/08/06/a8eda1fe-5b3f-11e6-9aee-8075993d73a2_story.html?postshare=8941470566622058&tid=ss_fb

On Saturday, August 6, 2016 at 8:46:00 PM UTC-5, Mark Jeffries wrote:
>
> Every two years people bitch about NBC's Olympics coverage and every two 
> years the network says it's people not in the demo who bitch about it and 
> that the demo loves the way they do it.  Have they got proof?
>
> Mark Jeffries
> Saints Spotlight Editor
> [email protected]
>
> On Sat, Aug 6, 2016 at 7:39 PM, Tom Wolper <[email protected]> wrote:
>
>> Around 11 this morning I thought I'd check in and see how NBC was doing. 
>> The event was the cycling road race and they would only show about 3 
>> minutes of the race between commercial blocs. It didn't take long for me to 
>> get frustrated and give up.
>>
>> Plus after seeing coverage of the World Cup and Euro championship I 
>> thought US TV would have moved beyond their Americocentrism in covering 
>> international competitions. Nope.
>>
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