On Sun, Aug 7, 2016 at 10:28 AM, PGage <[email protected]> wrote:

> To give the devil its due, that is a 6 hour race; I time-shifted it (and
> all of my Olympics viewing) a bit, so I am not sure where the race was when
> you sampled the coverage, but it did get better towards the end, and I
> think we got a pretty good feel for what turned out to be a really
> interesting and then exciting race. They covered the cobblestone part of
> the race pretty extensively, and the last 2 hours or so almost continually.
> I did not mind when they switched to live coverage of other events, but
> switching to the taped  bits was inexcusable. Also, while I understand they
> probably charge a premium for commercials, I don't understand why they
> can't do a race box in on the side or at least in a corner. It seems like
> something like that would only increase retention for the commercials.
>

I would have stuck with the broadcast if they would have done a 3 minute
update on the road race and then cut to another sport. instead they just
kept going back to commercials. It's true that they charge a premium for
commercials but probably not for Saturday at 11 AM.

>
> I imagine "the demo" for the Olympics is not the usual young adults, but
> more broadly non-sports fans, and maybe particularly adult women. I would
> like to see some detailed analysis of the actual research on this demo; my
> own selected sample of adult women suggests that, given some context and
> explanation of the rules, most non-sports fan women are likely to get
> interested in the straight competitive stories in the Olympics, and would
> rather see the actual event than stories about how sad they were when their
> puppy died last year.
>

I think the target demo of adult women is for prime time broadcasts.
Weekend afternoons could easily be ceded to sports fans and events covered
accordingly.

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