On Wed, Mar 3, 2021 at 12:58 PM PGage <[email protected]> wrote:

> Definitely. Award show ratings are consistently declining, and no doubt GG
> would have been down this year no matter what. But the huge decline made so
> much of by CNN are almost certainly pandemic related, and perhaps the
> recent stories in the news that have laid bare just what a farce the HFP is.
>
> I noted that several, presenters somewhat desperately repeated like a
> mantra “during the pandemic all of us have been doing nothing but watching
> movies and television stuck at home”. Not sure if that is propaganda or
> self delusion, but clearly most Americans have not been spending their
> pandemic watching prestige projects (or even that’s ridiculous Sia film).
> Most of the projects that came anywhere near close to critical mass viewing
> were not nominated for one reason or another.
> <https://groups.google.com/d/msgid/tvornottv/CAKGtkY%2BNpjUo451P9WNQQ-wudqzqvpjSLGbm3j0026iqJQP5GQ%40mail.gmail.com?utm_medium=email&utm_source=footer>
>

There is a basic assumption here and it doesn't have to do with the Golden
Globes or the Hollywood Foreign Press Association. It has to do with how
the news media cover ratings. The assumption is that there is a stable
baseline of viewers who will tune in to watch year after year. If more
people watch it doesn't seem newsworthy but if there is a drop in viewers
it makes news. So pundits, analysts, commentators, and even we look at the
broadcast and try to point out what went wrong. The implication is if they
fix what went wrong the viewership would return to the baseline. If the
pundit, et al, say the problem is the host, change the host and the viewers
will return. If the problem is the musical numbers, change the musical
numbers and the viewers will return. If the nominees are too far from the
mainstream change the nominees, etc. And the big claim behind the drop is
the disruption caused by the pandemic. When that disruption ends the
ratings will go back up.

I assert that this year's rating is the new baseline. That's the real
number of people who will tune in to watch year after year no matter the
host or nominees. Tweaks to the presentation of the show or the end of the
pandemic aren't going to bring the old number of viewers back. The reason
for this is the erosion of relevance of network TV in the current media
landscape.

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