Very entertaining to think that this has completely screwed up some
carefully orchestrated announcement via a high-profile interview that is
trailed in advance and is ratings gold for whichever channel was down to
get the exclusive.

In other news, in the UK, ITV's lead newscaster is called Tom Bradby - with
an extra 'B'. Think the equivalent of Lester Holt. He also writes thrillers
in his spare time. He's enjoying getting quite a lot of misdirected Tweets
this evening: https://twitter.com/tombradby/status/1487564502929448978


Adam

On Sat, Jan 29, 2022 at 11:24 PM PGage <[email protected]> wrote:

> We are seeing an interesting case study in journalism today on a high
> profile but low stakes story. ESPN, citing anonymous sources, reported that
> Tom Brady is retiring, and multiple outlets picked it up and ran with it.
> The AP is now reporting that Brady has called the Tampa Bay Buccaneers to
> say he is far from making up his mind. I have seen a Tweet where an ESPN
> reporter says Brady is retiring, but has not made up his mind about when to
> announce.
>
> It looks like Brady is retiring, and someone close to him spilled the
> beans too soon, and now they are trying to put the toothpaste back in the
> tube so Brady can make his own dramatic announcement.
>
>  It’s not really a big deal either way, but it illustrates the danger of
> basing big stories on anonymous sources. ESPN did use the plural, so I
> assume there was more than one. I think there is a place for anonymous
> sourcing, but in the days when news organizations cared about their
> credibility and reputation for accuracy, they would have probably waited
> longer, not quicker to report if relying on anonymous sources to get
> additional confirmation.
>
>
>
> https://apnews.com/article/tom-brady-retirement-reports-8ec48cdfdcc5f0dd4650b0572dd15252
>
>
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