That’s hilarious. Now I like to think a couple of Brits tipped ESPN that
Bradby was retiring…

On Sat, 29 Jan 2022 at 3:33 PM Adam Bowie <[email protected]> wrote:

> Very entertaining to think that this has completely screwed up some
> carefully orchestrated announcement via a high-profile interview that is
> trailed in advance and is ratings gold for whichever channel was down to
> get the exclusive.
>
> In other news, in the UK, ITV's lead newscaster is called Tom Bradby -
> with an extra 'B'. Think the equivalent of Lester Holt. He also writes
> thrillers in his spare time. He's enjoying getting quite a lot of
> misdirected Tweets this evening:
> https://twitter.com/tombradby/status/1487564502929448978
>
>
> Adam
>
> On Sat, Jan 29, 2022 at 11:24 PM PGage <[email protected]> wrote:
>
>> We are seeing an interesting case study in journalism today on a high
>> profile but low stakes story. ESPN, citing anonymous sources, reported that
>> Tom Brady is retiring, and multiple outlets picked it up and ran with it.
>> The AP is now reporting that Brady has called the Tampa Bay Buccaneers to
>> say he is far from making up his mind. I have seen a Tweet where an ESPN
>> reporter says Brady is retiring, but has not made up his mind about when to
>> announce.
>>
>> It looks like Brady is retiring, and someone close to him spilled the
>> beans too soon, and now they are trying to put the toothpaste back in the
>> tube so Brady can make his own dramatic announcement.
>>
>>  It’s not really a big deal either way, but it illustrates the danger of
>> basing big stories on anonymous sources. ESPN did use the plural, so I
>> assume there was more than one. I think there is a place for anonymous
>> sourcing, but in the days when news organizations cared about their
>> credibility and reputation for accuracy, they would have probably waited
>> longer, not quicker to report if relying on anonymous sources to get
>> additional confirmation.
>>
>>
>>
>> https://apnews.com/article/tom-brady-retirement-reports-8ec48cdfdcc5f0dd4650b0572dd15252
>>
>>
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