So I have heard different takes on this; those who are saying Zas is getting rid of HBO are, I think, clearly wrong. HBO will still exist as a premium cable channel that can also be streamed, but the name HBO will no longer be included in Warner Brothers Discovery Streaming Hub site, which is on track to being called simply “Max.” That is the sacrifice of significant brand awareness.
The fact that Discovery doesn’t want the HBO brand on its signature mothership tells us everything we need to know about WBD. Whether still deserved or not the HBO brand signifies quality programming; but WBD’s brand is cheap, mass appeal, not elite quality. They are McDonald’s, not French Laundry. And, of course, as much money as Thomas Keller makes, I’m sure it’s not a major fraction of what McDonald’s clears every year. Still, if the French Laundry was purchased by Macdonald’s, and they forced customers to walk into a local McDonald’s to make reservations at the French Laundry, a lot of folks would be irritated. ======= “The merged platform’s expected name, “Max,” is being vetted by the company’s lawyers, according to people familiar with the matter… The app itself will share similarities with Disney+’s platform, with Warner Bros. Discovery’s brands as individual tiles, the people said. HBO, Discovery, DC Comics and Warner Bros. will be among the landing hubs on the platform, the people added.” https://www.cnbc.com/2022/12/05/warner-bros-discovery-max-streaming-service-name.html -- Sent from Gmail Mobile -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAKGtkYL98tsT_-tPi%3Du%3DkTS_WPWw-gDWPdm8nHQ%3Db3kCnojkyg%40mail.gmail.com.
